performance marketing & social media manager

Sheet Story is a dynamic online bedding brand serving customers across the UK through its own Shopify store and Amazon. Our product range includes 400 thread count bamboo and cotton bedding, the Loomshire collection, as well as terry and quilted mattress and pillow protectors. We believe every bed tells a Sheet Story, and we are seeking a talented individual to help share our story with a wider audience and convert that attention into sales.

Key Responsibilities
You will take full ownership of paid acquisition and social media efforts for our growing direct-to-consumer (D2C) brand. This includes planning, launching, and optimizing campaigns across multiple platforms to drive traffic and sales. You will work closely with the founder and brand team to ensure alignment with business goals. Your responsibilities will include managing Google Ads campaigns (Search, Shopping, Performance Max) with clear return on ad spend (ROAS) targets, as well as overseeing Meta (Facebook and Instagram) ads from creative briefing through scaling. Supporting Amazon Sponsored Ads and marketplace growth is also part of the role.

In addition, you will plan and publish engaging content on Instagram, Facebook, TikTok, and Pinterest that aligns with brand guidelines. You will brief and review creatives such as product photography, reels, user-generated content style videos, and ad copy. Monitoring campaign performance using GA4, Shopify analytics, and ad platform data is essential, with weekly reporting on spend, ROAS, customer acquisition cost (CAC), and conversions. Running A/B tests on ads, landing pages, and offers will help optimize results. You will also coordinate with affiliate partners, influencers, and the content and SEO teams to maximize brand exposure.

Required Qualifications
Candidates should have 2 to 4 years of hands-on experience in performance marketing within e-commerce or D2C environments, preferably targeting UK, EU, or US markets. A proven track record managing advertising budgets on Google and Meta platforms, with demonstrable results, is essential. Strong working knowledge of GA4, Google Merchant Center, Meta Business Suite, and Shopify is required. You should have a keen eye for creative content and understand what makes an ad stand out in a crowded social feed. Excellent written English skills tailored to UK audiences are necessary. Comfort working with data and making decisions based on analytics rather than guesswork is critical.

Preferred Qualifications and Benefits
Experience with Amazon Ads, Canva, or CapCut is a plus, as is familiarity with home, textile, or lifestyle brands. We offer a competitive salary along with performance-based incentives. This role provides direct ownership of the brand’s growth strategy and budget, offering valuable exposure to the UK market and international e-commerce. You will be part of a small, agile team where your contributions are visible and have a direct impact on business outcomes.

The position includes a three-month probation period, with a performance review at the end. Confirmation will be based on campaign results and cultural fit within the team.