Performance Marketing Specialist – B2B SaaS

Code Labs is seeking a Performance Marketing Specialist to join our marketing team on a part-time basis. This role focuses on building a scalable and profitable paid acquisition engine for our B2B SaaS products, including CodeLabs and ChannelHub. The ideal candidate will be responsible for lowering customer acquisition costs (CAC), improving conversion efficiency, and driving disciplined experimentation to optimize campaign performance. While the position is remote, occasional office presence in Karachi is required for meetings.

Key Responsibilities

- Develop and execute paid acquisition strategies across Meta platforms, with plans to expand into Google Ads and LinkedIn Ads for CodeLabs, ChannelHub, and other SaaS offerings.
- Plan, launch, manage, and optimize marketing campaigns throughout the entire sales funnel.
- Take full ownership of conversion tracking, including Meta Pixel, Conversions API, UTM parameters, custom events, attribution models, and CRM feedback loops.
- Monitor and optimize key performance indicators such as CAC, cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), cost per click (CPC), conversion rates, trial-to-paid conversion, return on ad spend (ROAS), and overall revenue contribution.
- Analyze landing pages, creative assets, audience segments, offers, and funnel performance to identify areas for improvement.
- Conduct structured experiments to test and scale successful campaigns while maintaining cost control.
- Collaborate closely with Commercial, Product, Creative, SEO/AEO, and Brand teams to enhance messaging, creative content, and conversion rates.
- Prepare clear performance reports and translate data insights into actionable growth strategies.

Required Qualifications

- 3 to 5 years of hands-on experience in performance marketing, with strong expertise in Meta Ads.
- Proven background in B2B SaaS, software, technology, or lead-generation businesses; agency experience is a plus.
- Deep understanding of SaaS marketing funnels and paid-to-revenue metrics such as CAC, payback period, trial-to-paid conversion rates, pipeline contribution, and customer lifetime value (LTV).
- Proficient in Meta Ads Manager, Pixel, Conversions API, Events Manager, and conversion tracking tools.
- Experience with Google Ads and/or LinkedIn Ads is strongly preferred, with Meta Ads as the primary channel.
- Analytical mindset with a commercial focus, making data-driven decisions rather than relying on vanity metrics.

Additional Details

- Working hours: 20 to 25 hours per week.
- Compensation: Rs90,000 to Rs100,000 per month.
- Willingness to travel up to 25% of the time is required.
- The role requires in-person attendance for meetings in Karachi as needed.

Application Question

Candidates will be asked to describe which metrics they prioritize when evaluating campaign performance and which they consider less important.

This position demands at least three years of experience specifically with Meta Ads and lead generation. If you are passionate about driving growth through data-backed paid marketing strategies and thrive in a collaborative environment, we encourage you to apply.