Posted Sep 23, 2026 18 views
We are seeking a skilled Performance Marketing Specialist to join our partner company’s team. This role involves planning, executing, and optimizing paid media campaigns primarily across Meta Ads and Google Ads platforms. The specialist will be responsible for driving revenue growth across a diverse portfolio of brands and accounts by managing campaigns hands-on and ensuring efficient budget allocation.
Key Responsibilities:
- Manage Meta Ads and Google Ads accounts daily, including campaign structuring, budget pacing, bidding strategies, and ongoing optimization.
- Scale advertising spend profitably while maintaining key performance indicators such as ROAS (Return on Ad Spend) and CAC/CPA (Customer Acquisition Cost/Cost Per Acquisition). Provide data-backed justifications for spend decisions.
- Oversee Google Shopping and Performance Max campaigns alongside Meta Ads, ensuring a cohesive approach to performance tracking and budget distribution across platforms.
- Collaborate with the creative team to develop and test high-performing ad creatives tailored to each account’s target audience and marketing objectives.
- Conduct audience segmentation, run A/B tests, and continuously optimize campaigns to improve efficiency and effectiveness.
- Monitor and report on critical metrics including ROAS, CAC/CPA, CTR (Click-Through Rate), and conversion rates. Present clear performance updates and actionable recommendations to stakeholders.
- Ensure accurate tracking and attribution by setting up and maintaining tools such as Meta Pixel/CAPI and Google Tags/GA4.
Required Qualifications:
- 3 to 5+ years of hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong background in e-commerce or direct-to-consumer (D2C) performance marketing is highly preferred.
- Experience working in a performance marketing agency environment, managing multiple accounts across various industries; experience in large or enterprise agencies is a significant advantage.
- Proficient in analyzing campaign architecture and key metrics such as ROAS and CAC/CPA.
- Solid understanding of ad creative development and copywriting, with a keen eye for identifying high-performing concepts.
- Data-driven approach with strong analytical skills and expertise in A/B testing methodologies.
- Ability to manage multiple accounts simultaneously while maintaining accuracy and meeting deadlines.
Preferred Qualifications:
- Certifications such as Meta Blueprint and/or Google Ads Certification.
- Experience with Shopify or other e-commerce platforms.
- Familiarity with Google Merchant Center and product feed management.
- Knowledge of AI tools used for reporting, creative development, or campaign optimization.
When applying, candidates are encouraged to share details of the most impactful performance marketing campaign they have personally led. This should include the campaign objective, monthly budget, advertising platforms used, and measurable business results achieved. Please include your CV or resume as part of the application.
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