Performance Marketing Specialist – Meta & Google Ads

Torix Solutions is seeking a dedicated Performance Marketing Specialist to join our dynamic team based in Johar Town, Lahore. This full-time, on-site position requires working the night shift from 7:00 PM to 4:00 AM. The successful candidate will be responsible for managing and optimizing Meta and Google Ads campaigns across multiple client accounts, focusing on lead generation and delivering measurable results. This role demands a hands-on marketer with strong analytical skills and the ability to improve campaign performance through data-driven strategies.

Key Responsibilities

- Plan, launch, manage, and optimize campaigns on Meta and Google Ads platforms.
- Enhance return on ad spend (ROAS), increase conversions and lead quality, while reducing cost per acquisition (CPA) and cost per lead (CPL).
- Oversee multiple client accounts, managing budgets and aligning campaigns with specific objectives.
- Conduct thorough keyword, audience, and competitor research to inform campaign strategies.
- Set up and troubleshoot tracking tools including GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Analyze campaign data and prepare clear, actionable performance reports.
- Identify opportunities for landing page and funnel improvements to boost conversion rates.
- Collaborate with designers and video editors to develop compelling ad angles and creative briefs.
- Monitor ongoing campaign performance and implement data-driven optimizations.
- Maintain accurate documentation, including campaign naming conventions and tracking protocols.

Required Qualifications

- Minimum of 2 years of hands-on experience in performance marketing.
- Proficient in using Meta Ads Manager and Google Ads platforms.
- Practical knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, remarketing, and conversion tracking.
- Experience managing multiple client accounts or agency campaigns simultaneously.
- Ability to clearly explain previous campaign results through case studies or live account walkthroughs.
- Strong analytical, problem-solving, and communication skills.
- Comfortable working with Google Sheets or Excel for reporting and data analysis.
- Willingness and ability to work on-site during the designated night shift hours.
- Experience working with US-based clients is considered a plus.

Preferred Qualifications and Benefits

- Competitive monthly salary ranging from Rs50,000 to Rs100,000.
- Opportunity to work in a fast-growing company with a focus on digital marketing excellence.
- Gain exposure to diverse client campaigns and develop advanced skills in performance marketing.
- Collaborative work environment with creative teams including designers and video editors.

This role is based in Johar Town, Lahore, requiring full-time, on-site presence during the night shift from 7:00 PM to 4:00 AM. Interested candidates are encouraged to apply through the designated job platform by submitting an updated CV along with a portfolio or campaign case studies. Only shortlisted applicants will be contacted for further steps in the hiring process.