Performance Marketing Specialist – Meta & TikTok Ads

Startstorez is looking for a mid-level Performance Marketing professional with hands-on experience in Meta Ads, TikTok Ads, and Shopify eCommerce marketing. The role involves managing and optimizing advertising campaigns that drive measurable sales and improve overall campaign performance for both the company’s products and client businesses. This is a full-time, on-site position based in Garden East, Karachi, with working hours from 3:00 PM to 12:00 AM. The salary offered ranges from PKR 25,000 to 35,000 per month, depending on experience.

Key Responsibilities
Create, manage, and optimize advertising campaigns across Facebook, Instagram, and TikTok platforms. Set up and maintain Meta Shop, TikTok Shop, and Shopify integrations to ensure smooth eCommerce operations. Manage Meta Pixel, TikTok Pixel, conversion tracking, and product catalogs to accurately measure campaign performance. Focus on optimizing campaigns for sales, lead generation, app installs, Return on Ad Spend (ROAS), and Cost Per Acquisition (CPA). Develop retargeting strategies, test creative assets, and scale campaigns that show profitability. Handle multiple advertising accounts simultaneously and prepare detailed performance reports for review.

Required Qualifications
Proven practical experience managing Meta Ads (Facebook & Instagram) and TikTok Ads campaigns is essential. Strong understanding of the Shopify platform and eCommerce advertising dynamics is required. Familiarity with Meta Shop, TikTok Shop, and conversion tracking tools is necessary. Candidates must demonstrate the ability to manage advertising budgets effectively and deliver measurable sales results. Applicants should provide a portfolio featuring at least three recent campaigns (preferably within the last six months) that include advertising spend, sales or revenue generated, ROAS or CPA/CAC metrics, and relevant Ads Manager screenshots or performance reports. Fluency in English is preferred. A minimum of six months of hands-on experience managing Meta and TikTok advertising campaigns is mandatory.

Preferred Qualifications and Benefits
Experience in SaaS or app marketing will be considered an advantage. The role offers the opportunity to work within a dynamic team focused on innovative eCommerce marketing strategies. The salary is competitive and based on experience within the stated range. The position is strictly on-site, promoting collaboration and direct engagement with the team.

Interested candidates are encouraged to apply through the designated job platform with an updated CV and a comprehensive portfolio showcasing recent campaign results. Startstorez values genuine performance marketing expertise beyond basic boosted posts and seeks professionals who can demonstrate tangible results through data-driven campaigns. Join the Startstorez team to contribute to measurable growth across diverse digital marketing channels.