Performance Marketing Specialist - Google Ads -UK/USA

We are seeking a data-driven and performance-focused Google Ads Specialist with hands-on experience managing and optimizing campaigns across Google Search, Performance Max, Display, Shopping, and YouTube Ads. The ideal candidate will have a proven track record of managing campaigns targeting the UK and US markets, with a strong grasp of conversion tracking, bidding strategies, keyword research, campaign optimization, and performance analysis. This role requires someone who can independently manage campaigns, analyze data effectively, and collaborate with cross-functional teams to drive measurable results.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across multiple platforms, including Search, Performance Max, Shopping, Display, and YouTube.
- Conduct detailed keyword research, search-term analysis, competitor research, and manage negative keywords to improve campaign relevance and efficiency.
- Develop effective campaign and ad group structures aligned with business objectives.
- Write, test, and optimize compelling Responsive Search Ads (RSAs) and ad copy to maximize engagement and conversions.
- Manage and optimize bidding strategies such as tCPA, tROAS, Maximize Conversions, Maximize Conversion Value, and Maximize Clicks.
- Monitor and optimize campaigns based on key performance indicators including ROAS, CPA, CPL, CTR, CPC, conversion rate, impression share, and revenue.
- Manage campaigns specifically for UK and US markets, adapting strategies to differences in audience behavior, competition, search intent, and market conditions.
- Oversee budget allocation to ensure efficient spend and identify opportunities for scaling campaigns while maintaining target profitability.
- Continuously analyze search terms to improve keyword targeting and refine negative keyword lists.
- Conduct A/B testing on ads, landing pages, audience segments, bidding strategies, and campaign structures to enhance performance.
- Collaborate closely with SEO, content, web development, and creative teams to improve overall campaign effectiveness.
- Prepare regular performance reports featuring actionable insights and strategic recommendations.

Conversion Tracking & Analytics

- Set up and troubleshoot Google Ads conversion tracking to ensure accurate data collection.
- Demonstrate strong proficiency with Google Tag Manager (GTM).
- Experience with GA4 and linking it effectively with Google Ads.
- Understand tracking mechanisms for leads, purchases, calls, forms, and other conversion actions.
- Troubleshoot discrepancies between Google Ads, GA4, CRM, and backend data sources.
- Possess a solid understanding of attribution models and conversion data quality.
- Experience with enhanced conversions is highly advantageous.

E-Commerce & Performance Marketing

- Manage Google Shopping and Performance Max campaigns with a focus on e-commerce performance.
- Understand Google Merchant Center and product feed management.
- Analyze product-level performance to identify high- and low-performing products.
- Utilize e-commerce metrics such as ROAS, AOV, CAC, revenue, and conversion rate to inform strategy.
- Develop full-funnel marketing strategies for both e-commerce and lead-generation businesses.

Required Qualifications

- 2 to 4 years of hands-on experience managing Google Ads campaigns.
- Strong experience managing campaigns targeting UK and US markets.
- Proven expertise with Search and Performance Max campaigns.
- Working knowledge of Shopping, Display, and YouTube Ads.
- Deep understanding of keyword research, search intent, match types, bidding strategies, and budget management.
- Hands-on experience with Google Ads Editor is preferred.
- Solid knowledge of GA4, Google Tag Manager, and conversion tracking.
- Experience working with Google Merchant Center is preferred.
- Strong analytical and problem-solving skills.
- Ability to independently manage campaigns and take full ownership of performance.
- Good understanding of landing pages and conversion funnels.
- Strong reporting and communication skills.

Work Location

This position requires in-person attendance.

This role offers the opportunity to work in a dynamic environment where data-driven decision-making and continuous optimization are key to success. If you are passionate about digital advertising and have the skills to deliver impactful Google Ads campaigns, we encourage you to apply.