Performance Marketing Specialist - Google -UK/USA

We are seeking a results-oriented Meta Ads Specialist with extensive hands-on experience managing Facebook and Instagram advertising campaigns, specifically targeting the UK and US markets. The ideal candidate will have a strong background in sales-driven campaigns, conversion tracking, campaign optimization, and creative testing within Meta’s AI-powered advertising ecosystem, including familiarity with Andromeda. Expertise in AI-driven advertising tools and automation will be highly valued.

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram platforms.
- Focus on campaigns targeting UK and US audiences to maximize reach and engagement.
- Develop and optimize sales and conversion campaigns aimed at driving revenue, purchases, CPA, and ROAS.
- Conduct thorough testing at the audience, creative, placement, and campaign levels to identify high-performing strategies.
- Monitor and optimize key performance indicators such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rates, and revenue.
- Create scalable campaign strategies that maintain profitability while expanding reach.
- Analyze campaign data to uncover insights and opportunities for continuous improvement.
- Collaborate closely with creative teams to develop compelling ad concepts, hooks, angles, user-generated content (UGC), and creative variations.
- Implement strategies aligned with Meta’s evolving AI-driven delivery system and Andromeda ecosystem.
- Ensure accurate setup and monitoring of Meta Pixel, Conversions API (CAPI), and conversion events for precise tracking.
- Troubleshoot discrepancies in conversion tracking between Meta Ads and website or backend data.
- Monitor attribution and funnel performance from ad click through to purchase to optimize the customer journey.
- Prepare regular performance reports with actionable recommendations for stakeholders.
- Stay informed about the latest updates to the Meta Ads platform, AI advancements, new campaign features, and industry best practices.

Required Qualifications

- Minimum of 5 years of hands-on experience managing Meta Ads campaigns, preferably at a mid-level or higher.
- Proven expertise in running advertising campaigns targeting UK and US markets.
- Demonstrated success managing sales and conversion-focused campaigns.
- Strong knowledge of Meta Pixel, Conversions API, Events Manager, and conversion tracking methodologies.
- Practical understanding of Meta’s Andromeda AI-driven ad delivery system.
- Experience with e-commerce and/or lead generation campaigns is preferred.
- Solid skills in campaign optimization, scaling strategies, creative testing, and funnel analysis.
- Ability to analyze complex data sets and make informed decisions based on performance metrics.
- Experience managing advertising budgets and meeting performance targets.
- Excellent communication and reporting skills to convey campaign insights clearly.
- Self-motivated with the ability to independently manage campaigns and take full ownership of results.

This role offers the opportunity to work with cutting-edge AI-powered advertising tools within Meta’s ecosystem, driving impactful campaigns for major markets. Candidates who bring a strategic mindset combined with technical expertise in Meta Ads will thrive in this position.