Posted Sep 25, 2026 33 views
Sonex Non-Stick Cookware, based in Gujranwala, is seeking a results-driven Performance Marketing Specialist to join their team full-time. The ideal candidate will have 2 to 4 years of hands-on experience in managing and scaling paid advertising campaigns, particularly within the e-commerce space. This role requires expertise in campaign optimization, analytics, tracking, and a strong focus on driving measurable business outcomes such as revenue growth and customer acquisition.
Key Responsibilities
- Plan, launch, and continuously optimize paid campaigns across platforms including Meta Ads, Google Ads, and TikTok Ads.
- Develop and implement strategies aimed at improving ROAS (Return on Ad Spend), revenue, conversions, CAC (Customer Acquisition Cost), and overall profitability.
- Manage advertising budgets effectively, ensuring optimal allocation of ad spend based on campaign performance.
- Monitor and analyze performance metrics related to campaigns, audiences, products, and creatives to identify growth opportunities.
- Conduct detailed audience research, including retargeting, lookalike modeling, and customer segmentation to enhance targeting precision.
- Set up and maintain tracking systems such as Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and UTM parameters.
- Collaborate with the creative team to develop, test, and refine high-performing ad creatives that resonate with target audiences.
- Analyze sales funnels and campaign data to uncover conversion bottlenecks and growth opportunities.
- Prepare and present regular performance reports that include actionable insights for continuous improvement.
- Stay informed about platform updates, e-commerce trends, and emerging opportunities for customer acquisition.
Required Qualifications
- 2 to 4 years of practical experience in performance marketing with a proven track record of managing paid campaigns.
- Strong proficiency in Meta Ads and Google Ads platforms; experience with TikTok Ads is an advantage.
- Deep understanding of key e-commerce metrics such as ROAS, CAC, CTR (Click-Through Rate), CPC (Cost Per Click), CPM (Cost Per Mille), CPA (Cost Per Acquisition), and conversion funnel dynamics.
- Experience handling and optimizing substantial advertising budgets to maximize returns.
- Hands-on knowledge of tracking and analytics tools including Meta Pixel, CAPI, GA4, GTM, and UTM tagging.
- Excellent analytical and problem-solving skills, with the ability to translate complex data into clear, actionable marketing strategies.
- Familiarity with e-commerce, Direct-to-Consumer (D2C), retail, or consumer brand marketing environments is preferred.
Preferred Qualifications and Benefits
While not mandatory, experience working with e-commerce or consumer brands will be highly valued. The position offers an opportunity to work on-site in Gujranwala, providing direct collaboration with cross-functional teams. Compensation ranges from Rs 1.00 to Rs 2.00 per month, reflecting the role’s scope and responsibilities.
This role is ideal for a motivated marketing professional eager to leverage data-driven strategies to scale paid campaigns and contribute to the growth of a reputable cookware brand. Candidates with a passion for digital marketing and a strong analytical mindset are encouraged to apply.
Skills
Job Details
SONEX COOKWARE PVT LTD
What is your Competitive Advantage?
Similar Job Titles
Muzammil Baig
Digital Marketing Manager
IT Services Group
Aqib Irshad
Head of HR, Training & OD
FINCA
Ali Aziz
CEO
Shopistan
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Zohaib Ali
Marketing Manager
Digital Online Devices
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
