Posted Jul 04, 2026 10 views
Soul Pantry, one of the UAE’s fastest-growing better-for-you snack brands, is on a mission to make healthy snacking exciting by offering high-protein, plant-based snacks that combine indulgent taste with functional nutrition. As the company expands its ecommerce presence, it is seeking a data-driven Performance Marketing Specialist to accelerate growth across paid digital channels. This role is focused on driving ecommerce revenue by planning, executing, optimizing, and scaling paid advertising campaigns, primarily on Meta and Google platforms within the UAE market. The ideal candidate will be analytical, creative, and skilled at making data-backed decisions to maximize return on ad spend while acquiring new customers.
Key Responsibilities
- Plan, launch, manage, and optimize advertising campaigns on Meta platforms, including Facebook and Instagram.
- Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
- Scale ecommerce sales while maintaining profitable return on ad spend (ROAS) and controlling customer acquisition costs.
- Continuously test audiences, creatives, offers, landing pages, and campaign structures to improve performance.
- Monitor daily campaign performance and implement proactive optimizations based on data insights.
- Develop strategies to increase new customer acquisition and enhance customer lifetime value.
- Efficiently manage campaign budgets and allocate spend across channels to maximize returns.
- Build and maintain accurate conversion tracking using GA4, Meta Pixel, Google Tag Manager, and other analytics tools.
- Analyze website funnels to identify opportunities for improving conversion rates.
- Collaborate closely with the creative team by providing clear briefs informed by campaign insights and successful ad concepts.
- Work with the ecommerce team to optimize landing pages, product pages, and customer journeys.
- Produce weekly and monthly performance reports with actionable recommendations.
- Stay updated on platform changes, algorithm updates, and emerging digital marketing trends.
- Identify and explore new paid marketing opportunities across additional digital channels where relevant.
Required Qualifications
- Minimum of 3 years of hands-on experience in performance marketing.
- Proven expertise managing Meta Ads and Google Ads for ecommerce brands.
- Strong understanding of the UAE digital advertising landscape and consumer behavior.
- Experience managing monthly advertising budgets and scaling campaigns profitably.
- Proficient in Google Analytics 4 (GA4), Google Tag Manager, Meta Events Manager, and conversion tracking.
- Experience with Google Merchant Center and Performance Max campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret data and make strategic decisions.
- Comfortable working with large datasets and preparing detailed performance reports.
- Excellent communication and organizational skills.
- Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.
Preferred Qualifications and Benefits
- Experience working with FMCG, food, beverage, health, wellness, or direct-to-consumer (D2C) brands.
- Familiarity with Shopify ecommerce platforms.
- Knowledge of email marketing platforms such as Klaviyo is advantageous.
- Experience running influencer whitelisting or creator-led paid campaigns.
- Understanding of A/B testing tools and conversion rate optimization techniques.
This is an in-person position based in the UAE, offering a competitive monthly salary range. Soul Pantry provides an exciting opportunity for a performance marketing professional to join a fast-growing brand focused on health-conscious consumers, combining creativity with data-driven strategies to drive ecommerce success.
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