Performance Marketing Specialist

We are seeking an experienced Performance Marketing Specialist with 4 to 5 years of proven expertise in digital advertising, lead generation, campaign management, and performance optimization. The ideal candidate will have a strong background in managing Meta (Facebook & Instagram) and Google advertising campaigns, with a focus on generating high-quality leads, analyzing campaign performance, and optimizing marketing budgets to deliver measurable business outcomes. This role requires a data-driven approach to maximize return on ad spend and improve overall campaign efficiency.

Key Responsibilities
- Plan, execute, and manage performance marketing campaigns across Meta Ads Manager and Google Ads platforms.
- Develop and implement effective lead-generation strategies tailored to business goals.
- Monitor and optimize campaigns using key metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), conversion rate, Return on Ad Spend (ROAS), and Return on Investment (ROI).
- Manage advertising budgets to ensure efficient allocation and maximum impact of marketing spend.
- Conduct audience research, segmentation, retargeting, and A/B testing to refine campaign targeting and messaging.
- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics, Meta Pixel, and other relevant tools.
- Analyze campaign data to provide actionable insights and recommendations for continuous improvement.
- Collaborate closely with content and creative teams to develop compelling ad creatives that drive engagement and conversions.
- Work in partnership with sales and business development teams to enhance lead quality and conversion rates.
- Prepare detailed weekly and monthly performance reports for management review.
- Identify opportunities to scale successful campaigns while maintaining cost efficiency.
- Stay current with the latest digital marketing trends, platform updates, and industry best practices.

Required Qualifications
- 4 to 5 years of professional experience in performance marketing or digital marketing roles.
- Strong hands-on experience with Meta Ads Manager and Google Ads platforms.
- Demonstrated success in lead generation and conversion-focused campaigns.
- Proficiency with Google Tag Manager and conversion tracking implementation.
- Experience using Google Analytics for campaign tracking and reporting.
- Solid understanding of campaign optimization techniques, audience targeting, remarketing, and retargeting strategies.
- Ability to analyze marketing data and make informed, data-driven decisions.
- Experience managing monthly advertising budgets effectively.
- Excellent communication, analytical, and problem-solving skills.
- Ability to independently manage multiple campaigns and marketing initiatives simultaneously.

Preferred Qualifications and Benefits
- Experience in B2B lead generation.
- Background in IT, software, SaaS, financial services, consulting, or technology sectors.
- Familiarity with CRM and lead management platforms.
- Knowledge of landing page optimization and conversion rate optimization techniques.
- Certifications in Google Ads or Meta advertising platforms are advantageous.

This role is ideal for a results-oriented marketing professional who takes ownership of performance campaigns and consistently drives improvements through data-driven optimization. The position is based in Malir, Karachi.