Performance Marketing Specialist

Lux Decor Collection is seeking a skilled and results-oriented Performance Marketing Specialist to lead and optimize our digital advertising and customer acquisition efforts across multiple platforms. This full-time remote role requires a data-driven professional with over three years of experience in managing paid media campaigns, particularly within e-commerce and lifestyle sectors. The ideal candidate will have a strong commercial focus on revenue and profitability rather than vanity metrics, and possess expertise in platforms such as Meta Ads, TikTok Ads, and Google Ads. Experience with affiliate and influencer marketing, especially targeting the US market, is highly valued.

Key Responsibilities

- Manage, optimize, and scale paid advertising campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads, Snapchat Ads, YouTube Ads, and other relevant digital platforms.
- Develop and execute full-funnel performance marketing strategies aimed at customer acquisition and revenue growth.
- Scale campaigns based on key metrics including ROAS, CPA, CAC, revenue, conversion rate, and profitability.
- Plan, launch, and continuously test ad creatives, audiences, products, offers, campaign structures, ad copy, messaging, and landing pages.
- Analyze campaign and customer data to identify opportunities for performance improvement.
- Monitor daily campaign performance and make data-driven optimization decisions.
- Identify underperforming campaigns, audiences, products, and creatives, and implement corrective actions.
- Develop and manage affiliate and influencer marketing programs to generate incremental revenue.
- Recruit, onboard, and scale affiliates and creators using platforms such as Trybe and similar tools.
- Collaborate closely with content and creative teams to identify and scale high-performing creatives.
- Provide creative insights based on advertising performance and customer behavior.
- Conduct competitor and market trend analysis to uncover new customer acquisition opportunities.
- Track advertising spend and key performance indicators such as ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, and overall profitability.
- Prepare regular performance reports with actionable insights and growth recommendations.
- Stay current with the latest trends in paid advertising, e-commerce, affiliate marketing, creator marketing, and social commerce.

Required Qualifications

- Minimum of 3 years of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, or Growth Marketing.
- Proven expertise managing Meta Ads and TikTok Ads campaigns.
- Strong experience with Google Ads; familiarity with Snapchat Ads and YouTube Ads is preferred.
- Deep understanding of e-commerce customer acquisition and performance marketing principles.
- Experience with affiliate marketing and influencer/creator marketing programs.
- Familiarity with affiliate/creator platforms such as Trybe or similar tools is a plus.
- Demonstrated success targeting and acquiring customers in the US market.
- Solid grasp of key performance metrics including ROAS, CPA, CAC, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
- Strong analytical skills and a data-driven mindset.
- Experience in creative testing and performance-based optimization.
- Ability to identify winning products, audiences, creatives, and offers and scale them effectively.
- Excellent problem-solving, decision-making, communication, and reporting skills.
- Ability to work independently with ownership and accountability based on performance data.

Preferred Qualifications and Benefits

- Experience with advertising tools such as Meta Ads Manager, TikTok Ads Manager, Google Ads, Snapchat Ads, and YouTube Ads.
- Proficiency in analytics and e-commerce platforms including Shopify, GA4, Meta Pixel, Conversion API, Google Analytics, and other e-commerce analytics tools.
- Knowledge of affiliate and creator marketing platforms like Trybe, affiliate networks, and influencer marketing tools.
- Opportunity to work with a growing e-commerce company across multiple consumer product categories.
- Chance to manage and scale multi-channel paid acquisition campaigns.
- Exposure to paid media, affiliate marketing, influencer marketing, and social commerce.
- High level of ownership and responsibility with direct impact on revenue and business growth.
- Potential for career growth within the organization.

Candidates are encouraged to submit a resume along with a brief summary of their performance marketing experience, including platforms managed, approximate monthly ad spend, typical or achieved ROAS, relevant e-commerce brands or industries, US market experience, affiliate/creator marketing background, and an example of a successfully optimized or scaled campaign.