Performance Marketing Specialist

Lime Software Logics (SMC-PVT) Limited

Karachi , Pakistan

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We are seeking a skilled Performance Marketing Specialist to join our team at our Karachi office located in PECHS Block 6, Main Shahrah-e-Faisal. This on-site role operates from 3:00 PM to 12:00 AM and requires a proactive individual with hands-on experience managing paid advertising campaigns targeting both local and international markets. The successful candidate will be responsible for planning, executing, monitoring, and optimizing campaigns to drive quality leads and enhance conversion rates.

Key Responsibilities:
- Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads platforms.
- Manage retargeting and remarketing campaigns to boost conversion rates.
- Conduct audience research, customer targeting, segmentation, and keyword analysis.
- Oversee Google Search and YouTube advertising campaigns.
- Create compelling ad copy, including headlines and calls to action.
- Monitor campaign performance closely and optimize budgets, targeting, and creative assets based on data insights.
- Track key performance indicators, analyze campaign data, and prepare detailed performance reports.
- Develop and tailor campaigns for both local and international audiences.

Required Qualifications:
- Proven hands-on experience with Meta Ads and Google Ads platforms.
- Strong understanding of retargeting strategies, conversion tracking, and campaign optimization techniques.
- Skilled in managing Google Search campaigns, audience targeting, and ad copywriting.
- Experience working with campaigns for both local and international markets.
- Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, and other reporting tools is advantageous.
- Excellent analytical, problem-solving, and communication skills.

Preferred Qualifications and Benefits:
- Experience with LinkedIn Ads and TikTok Ads is considered an added advantage.
- Competitive monthly salary of up to Rs200,000.00.
- Opportunity to work in a dynamic environment focused on digital marketing excellence.
- In-person work setting that fosters collaboration and hands-on campaign management.

This role is ideal for a results-driven marketing professional eager to leverage their expertise in paid advertising to deliver measurable business outcomes. If you have a passion for digital marketing and a track record of managing successful campaigns across diverse markets, we encourage you to apply.