Performance Marketing Specialist

Sprint Digital is seeking a Senior Performance Marketing Specialist to join our team at our Bahadurabad, Karachi office. This is an on-site role with working hours from 5:00 PM to 2:00 AM, Monday through Friday. The ideal candidate will have a strong background in planning, executing, and optimizing paid digital campaigns across multiple platforms. You will be responsible for managing multiple client accounts, driving measurable business growth through data-driven strategies, and collaborating with cross-functional teams to deliver high-impact marketing results.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other relevant channels.
- Develop performance marketing strategies aligned with client goals, target audiences, and key performance indicators (KPIs).
- Conduct audience research, segmentation, and competitor analysis to uncover growth opportunities.
- Manage campaign budgets and optimize spending to improve ROAS, CPA, CPL, CTR, conversions, and overall ROI.
- Monitor campaign performance and implement data-driven adjustments to bidding, targeting, creatives, placements, and budgets.
- Conduct A/B testing on ad creatives, copy, audiences, landing pages, and campaign strategies to maximize effectiveness.
- Collaborate closely with content creators, designers, copywriters, SEO specialists, and account managers to develop high-performing campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Track conversions and campaign attribution using tools such as Google Analytics, Google Tag Manager, Meta Pixel, and other tracking platforms.
- Identify underperforming campaigns and implement optimization strategies to improve outcomes.
- Stay updated on changes in advertising platforms, algorithms, industry trends, and emerging performance marketing practices.
- Support lead generation, e-commerce, and customer acquisition campaigns based on client objectives.
- Communicate campaign performance, challenges, and growth opportunities effectively to internal teams and clients as needed.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2 to 4 years of experience in performance marketing, paid media, or digital advertising.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of campaign optimization, audience targeting, retargeting, sales funnels, and conversion tracking.
- Excellent analytical and problem-solving skills with the ability to interpret campaign data and translate insights into actionable strategies.
- Proven ability to manage advertising budgets and work toward performance KPIs.
- Strong communication and organizational skills.
- Ability to manage multiple campaigns and deadlines simultaneously.

Preferred Qualifications and Benefits

- Experience with additional paid platforms such as TikTok, LinkedIn, or YouTube is a plus.
- Previous agency experience and working with international or North American clients will be considered an advantage.
- Competitive salary ranging from Rs100,000 to Rs200,000 per month, commensurate with experience and expertise.
- Opportunity to work with international clients across diverse industries.
- Professional growth and continuous learning opportunities.
- Collaborative and performance-driven work environment.
- Chance to contribute to high-impact digital marketing campaigns.

Candidates should be able to commit to the 5:00 PM to 2:00 AM shift and be available for immediate joining within 10 days. This role requires working on-site at our Karachi location.