Startstorez is seeking a dedicated Performance Marketing Executive with proven expertise in managing Meta and TikTok advertising campaigns, specifically within the eCommerce space. The ideal candidate will have hands-on experience optimizing ads on Facebook, Instagram, and TikTok, along with managing Shopify integrations and tracking tools. This full-time, on-site role is based in Garden East, Karachi, with working hours from 3:00 PM to 12:00 AM, Monday through Saturday. The salary range is PKR 15,000 to 30,000 per month, commensurate with experience.
Key Responsibilities:
- Develop, manage, and optimize advertising campaigns across Facebook, Instagram, and TikTok platforms.
- Handle Shopify integrations, including Meta Shop, TikTok Shop, and the implementation of tracking pixels.
- Enhance sales performance, Return on Ad Spend (ROAS), and overall campaign effectiveness.
- Conduct A/B testing on ad creatives, manage advertising budgets, and execute retargeting strategies.
- Monitor campaign metrics closely and prepare detailed performance reports for review.
Required Qualifications:
- Demonstrated hands-on experience with Meta Ads and TikTok Ads platforms.
- Strong understanding of Shopify and eCommerce marketing dynamics.
- Proficient in conversion tracking, pixel setup, and managing product catalogs.
- Ability to analyze campaign data and implement strategies to improve outcomes.
Mandatory Portfolio Requirements:
Candidates must provide a portfolio showcasing three recent campaigns from the past six months. Each example should include:
- Advertising spend alongside sales or revenue generated.
- ROAS or Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC) results.
- Relevant screenshots from Ads Manager or detailed performance reports.
Please note, Startstorez is specifically looking for candidates with genuine campaign management experience rather than those who have only run boosted posts.
Application Process:
Applicants are invited to submit their updated CV along with the required campaign portfolio. Candidates will be asked to respond to the following application questions:
- How many years of hands-on experience do you have with Meta Ads?
- Please share your top three campaigns from the last six months.
This position requires working on-site at the Garden East office in Karachi. If you have the skills and experience to drive measurable growth through performance marketing, we encourage you to apply and join the Startstorez team.