Performance Marketing Specialist

Lakhani Builders is seeking a skilled Performance Marketer to join their in-house marketing team based in Karachi, with some flexibility on location. In this role, you will be responsible for driving how potential buyers discover the company’s luxury real estate projects through paid advertising channels. Your primary focus will be on converting ad spend into qualified leads, site visits, and ultimately bookings, ensuring a strong return on investment.

Key Responsibilities
- Plan, execute, and optimize advertising campaigns across Meta, Google, and YouTube platforms.
- Manage advertising budgets effectively to maintain cost per qualified lead within target ranges.
- Continuously test and refine audiences, landing pages, and creative assets to improve campaign performance.
- Implement conversion tracking and integrate reporting with CRM systems to monitor lead quality and sales impact.
- Provide clear, concise weekly and monthly performance reports to sales teams and senior leadership, enabling data-driven decision making.

Required Qualifications
- Minimum of 4 years’ experience in performance marketing, with a proven track record.
- Demonstrated expertise in lead generation specifically within the Karachi real estate market.
- Strong proficiency in Meta Business Manager, Google Ads, and Google Analytics 4 (GA4).
- Ability to present past campaign results supported by concrete data and metrics.
- Deep understanding of the behavior and preferences of high-ticket property buyers, including methods to filter and prioritize serious enquiries.

This role offers the opportunity to work closely with a dynamic marketing team focused on luxury real estate, where your efforts will directly influence the company’s growth and sales success. If you have a passion for performance marketing and a strong background in real estate lead generation, this position provides a platform to leverage your skills in a competitive market.

Interested candidates are encouraged to apply by completing the company’s online application form.