Performance Marketing Specialist

Plutus21 is seeking a highly motivated Performance Marketing Specialist to join their team and drive data-driven growth through strategic online campaigns. This role is suited for a creative and analytical professional who excels at optimizing paid advertising channels, managing SEO initiatives, and ensuring these efforts align with overall marketing strategies. The ideal candidate will be passionate about leveraging digital tools to enhance campaign performance and contribute to the company’s growth objectives.

Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels. Analyze key campaign performance metrics including CPC, CTR, and ROI to ensure alignment with project goals. Develop creative assets and video advertisements using AI tools to support new lookalike and retargeting campaigns.

Lead onsite and offsite SEO initiatives by conducting keyword research, competitor analysis, and SEO audits for partner websites. Collaborate closely with developers to implement technical SEO improvements, particularly on CMS platforms like WordPress. Optimize website content by applying the latest SEO best practices and audit recommendations.

Utilize tools such as SEMrush, Google Analytics 4 (GA4), and Google Ads to track, analyze, and report on campaign and SEO performance. Create detailed reports that provide actionable insights for stakeholders to guide decision-making. Maintain and manage access to platforms including Google Tags and shared drives, ensuring credentials are securely stored and accessible only to authorized personnel.

Required Qualifications
Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field. Proven experience in performance marketing or growth marketing roles, with at least 2 years in a similar capacity. Demonstrated expertise in managing ad campaigns on Meta and Google Ads platforms. Strong understanding of SEO principles, including technical SEO and content optimization.

Proficiency in digital marketing and SEO tools such as SEMrush, GA4, Google Ads, and CMS platforms, preferably WordPress. Excellent analytical skills with the ability to translate complex data into actionable insights. Strong communication and organizational skills to effectively manage multiple projects simultaneously. A proactive, self-starter attitude with the ability to tackle challenges and meet deadlines independently.

There are no preferred qualifications or benefits explicitly mentioned for this role. However, candidates who are innovative, data-driven, and collaborative will thrive in this dynamic environment. This position offers the opportunity to work at the intersection of creativity and analytics, contributing directly to the company’s growth through impactful digital marketing strategies.