Posted Oct 01, 2025 111 views
Sigi Technologies, a recognized leader in software design and development with expertise in Web Development, Mobile Development, Cloud Computing, AI/ML, and UI/UX Design, is expanding its digital marketing team. The company is seeking a strategic and hands-on Performance Marketing Specialist to lead and execute paid media campaigns across multiple platforms. This role is critical in driving qualified leads and optimizing campaigns to meet revenue goals, with a particular focus on full-funnel marketing for B2B technology and long-funnel products within the SaaS and B2B tech sectors.
Key Responsibilities
Lead the planning, setup, and daily management of paid campaigns across Google Ads (Search, Display, Video), Meta, LinkedIn, and YouTube. Implement advanced conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager to ensure precise measurement of campaign performance. Manage audience segmentation, targeting, and retargeting strategies across channels to optimize every stage of the marketing funnel.
Develop and maintain performance dashboards and visual reporting tools to monitor key performance indicators (KPIs). Analyze campaign data to generate actionable insights related to creative effectiveness, audience behavior, and budget allocation. Collaborate closely with content, design, and sales teams to ensure alignment of messaging and lead generation strategies. Stay informed on platform updates, digital marketing trends, and performance benchmarks to continuously enhance campaign results.
Required Qualifications
Candidates must have 3 to 5 years of experience in performance marketing, including at least 1 year in a senior role. Proven expertise in managing campaigns on Google Ads, Meta, LinkedIn, and YouTube is essential. Strong proficiency with GA4, Google Tag Manager, and best practices in conversion tracking is required. A deep understanding of B2B lead generation and long-funnel marketing strategies is critical for success.
An analytical mindset with experience in performance reporting and dashboard tools such as Data Studio or Looker is necessary. The ability to independently manage and optimize full-funnel paid media campaigns is expected. Excellent communication skills are important to collaborate effectively across teams.
Compensation and Work Environment
This is a full-time, in-person position based in Lahore at Sigi Technologies’ office near Ali Town Orange Line Train Station on Raiwind Road. The monthly salary range for this role is Rs80,000 to Rs180,000, depending on experience and qualifications. This opportunity offers candidates the chance to contribute to a dynamic and innovative tech company while leading impactful digital marketing initiatives.
Skills
Job Details
Sigi Technologies PVT
What is your Competitive Advantage?
Similar Job Titles
Junior Performance Marketing Specialist
Senior Performance Marketing Specialist
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Zohaib Ali
Marketing Manager
Digital Online Devices
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Ali Aziz
CEO
Shopistan
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Aqib Irshad
Head of HR, Training & OD
FINCA
