Posted Sep 23, 2026 20 views
People Perfect is seeking a Performance Marketing Executive to join a prestigious multinational consumer electronics client based in Lahore. This role involves managing end-to-end performance marketing efforts, including paid media campaigns, website conversion optimization, tracking infrastructure, and reporting. The primary focus will be on driving revenue growth, improving return on ad spend (ROAS), and acquiring new customers. This is a critical individual contributor position that requires close collaboration with internal teams, regional stakeholders, and external agency partners to build and enhance the company’s performance marketing capabilities.
Key Responsibilities
- Develop and implement performance marketing strategies across multiple digital channels such as Google Ads, Meta Ads, TikTok Ads, and others to maximize customer acquisition and revenue.
- Manage and optimize a variety of campaigns including Search, Shopping, Performance Max, Display, Remarketing, and Dynamic Product Ads with a strong focus on conversions.
- Drive e-commerce growth by enhancing website sales performance, improving ROAS, reducing customer acquisition cost (CAC), increasing conversion rates, and optimizing the overall customer journey.
- Create and execute first-party data strategies for CRM, audience segmentation, remarketing, and customer lifecycle marketing initiatives.
- Oversee Google Merchant Center, product catalogs, dynamic product feeds, and shopping campaign management to ensure seamless operations.
- Ensure accurate tracking and attribution by utilizing tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API, and Enhanced Conversions.
- Support website optimization efforts through landing page enhancements, product updates, basic HTML/CSS adjustments, and UI/UX improvements focused on conversion.
- Build and maintain performance dashboards, analyze campaign data, and provide actionable insights to support business growth.
- Collaborate closely with media agencies and cross-functional teams including Sales, E-commerce, Product, and Regional Marketing to meet commercial objectives.
- Utilize reporting and analytics platforms like Looker Studio, Power BI, or Tableau to monitor marketing performance and identify opportunities for improvement.
Required Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 4 to 6 years of hands-on experience in performance marketing, digital media buying, and driving e-commerce growth.
- Proven expertise in managing campaigns on Google Ads, Meta Ads, TikTok Ads, Google Shopping, and other paid media platforms.
- Experience working with direct-to-consumer (D2C) e-commerce performance marketing.
- Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, Google Merchant Center, and marketing analytics tools.
- Basic understanding of HTML, CSS, and website content implementation.
- Excellent analytical skills combined with strong stakeholder management and cross-functional collaboration capabilities to drive marketing performance and business results.
This role offers the opportunity to work in a dynamic environment with a leading multinational brand, contributing directly to the growth and success of their digital marketing initiatives. The position is based in Lahore and requires a proactive, detail-oriented professional with a passion for performance marketing and e-commerce growth.
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People Perfect
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