Performance Marketing Specialist

We are seeking a skilled PPC / Performance Marketing Specialist to oversee, optimize, and enhance our paid advertising campaigns across various digital platforms. The ideal candidate will be responsible for managing campaigns on Meta, Instagram, Pinterest, YouTube, and other relevant channels, ensuring that marketing efforts deliver measurable results and align with business goals. This role requires a hands-on approach to campaign management, data analysis, and collaboration with internal teams to drive continuous improvement.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across platforms including Meta, Instagram, Pinterest, YouTube, and others relevant to the business.

- Monitor campaign performance regularly, tracking budgets, conversions, and key metrics to ensure optimal results.

- Conduct thorough ad and account audits to identify opportunities for improvement and growth.

- Prepare detailed performance and audit reports that highlight key findings, insights, and actionable recommendations.

- Collaborate closely with internal teams to interpret campaign data and communicate areas for enhancement.

- Test various audiences, creative assets, ad formats, messaging, and campaign strategies to improve overall performance.

- Identify and evaluate new platforms and paid marketing opportunities as the business expands.

- Stay updated on changes in advertising platforms, targeting options, industry trends, and best practices.

- Contribute to the development of a multi-channel performance marketing strategy rather than focusing solely on individual platforms.

Required Qualifications

- Proven experience in PPC, paid advertising, or performance marketing roles.

- Hands-on expertise with advertising platforms such as Meta Ads, Instagram, Pinterest Ads, and YouTube/Google Ads.

- Strong understanding of campaign performance metrics, data analysis, and reporting.

- Ability to conduct comprehensive audits and translate data into clear, practical recommendations.

- Excellent communication skills with the ability to work effectively across internal teams.

- Analytical mindset, detail-oriented, and comfortable working with numbers and performance data.

- Willingness to explore and manage new advertising platforms and channels as needed.

Preferred Qualifications and Benefits

While not explicitly stated, candidates who demonstrate a proactive approach to learning emerging platforms and who have experience developing multi-channel marketing strategies will be highly valued. This role offers the opportunity to work in a dynamic environment where innovation and data-driven decision-making are prioritized.

This position is ideal for a results-driven individual who can independently manage campaigns, analyze performance data, identify what is working and what is not, and collaborate with the wider team to optimize marketing outcomes.