Performance Marketing Specialist

We are looking for a highly skilled Performance Marketing Specialist with extensive experience in managing and optimizing paid media campaigns across various platforms. The successful candidate will focus on driving ROI-driven marketing performance while ensuring data accuracy and delivering scalable growth through channels such as Meta, Google, TikTok, and others. This role requires a strategic mindset combined with hands-on expertise to maximize campaign effectiveness and contribute to overall business growth.

Key Responsibilities
- Manage paid media campaigns on Meta, Google, TikTok, and other approved platforms in line with the agreed marketing strategy.
- Segment campaigns into brand, non-brand, prospecting, remarketing, catalogue, and testing categories as needed.
- Maintain strict UTM discipline and ensure adherence to campaign naming conventions for consistent tracking.
- Monitor key performance metrics including spend, ROAS, MER, CPA, CTR, CPC, CPM, frequency, add-to-cart, checkout initiation, and purchase performance.
- Collaborate closely with the creative and content teams to support ad creative testing and conduct fatigue analysis.
- Identify underperforming campaigns promptly and recommend budget reallocations, pauses, tests, or scaling initiatives.
- Prepare daily snapshots of spend and results, along with comprehensive weekly paid media performance reports.
- Immediately escalate issues related to pixel tracking, catalogue management, disapprovals, learning phases, and budget constraints.
- Maintain clean ad account hygiene and document all testing histories for future reference and optimization.

Required Qualifications
- 3 to 5 years of professional experience in Performance Marketing or Paid Media management.
- A minimum of 16 years of education, preferably a relevant bachelor’s degree or higher.
- Proven hands-on experience with Meta Ads, Google Ads, and TikTok Ads platforms.
- Strong analytical skills with a data-driven approach to decision-making.

Preferred Qualifications
- Experience working with the UK market is highly preferred and will be considered a strong advantage.

Employment Details
This is a full-time, onsite position based in Lahore, with office hours from Monday to Friday, 1:00 PM to 10:00 PM. The role offers the opportunity to work in a dynamic environment focused on delivering measurable marketing outcomes through advanced paid media strategies.

Interested candidates who meet the above criteria are encouraged to apply by submitting their CV through the appropriate channels.