Performance Marketing Specilaist

We are looking for a data-driven Performance Marketing Specialist with strong expertise in managing local market campaigns, e-commerce, and paid advertising across platforms such as Meta Ads (Facebook & Instagram), Google Ads, Snapchat Ads, and TikTok Ads. The ideal candidate will have hands-on experience optimizing campaigns to drive customer acquisition, engagement, and maximize ROI within the local market.

Key Responsibilities

- Publish, manage, and optimize performance-driven paid campaigns across Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads to achieve business goals including lead generation, sales, and app installs.
- Develop hyper-localized advertising strategies tailored to the target audience, ensuring cultural and linguistic relevance.
- Oversee budgets, bidding strategies, and conduct A/B testing to maximize Return on Ad Spend (ROAS) and reduce Customer Acquisition Cost (CAC).
- Drive e-commerce sales through the creation and optimization of high-converting ad creatives and landing pages.
- Collaborate with the creative team to support user-generated content (UGC) and content execution workflows, producing engaging ad formats such as static images, videos, and carousels that resonate with the local market and campaign objectives.
- Monitor key performance indicators (CTR, CPC, CPA, ROAS, CVR) and provide actionable insights for ongoing campaign improvement.
- Utilize tools like Google Analytics, Meta Business Suite, TikTok Pixel, and Snapchat Pixel to track campaign performance and attribution accurately.
- Manage and maintain product listings on Shopify and other e-commerce platforms, including updating pricing, product descriptions, creatives, and inventory details, while supporting basic store optimizations to ensure operational accuracy and consistency.
- Generate weekly and monthly performance reports with data-driven recommendations to scale successful campaigns.
- Execute daily tasks following defined checklists and standard operating procedures (SOPs), assist in testing new campaigns, creatives, and audience segments, and ensure timely completion of assignments under the guidance of the Digital Marketing Manager.
- Stay informed about local market trends, competitor strategies, and platform algorithm updates.
- Identify new growth opportunities within emerging advertising platforms or untapped audience segments.

Required Qualifications

- Bachelor’s degree in Business Administration (BBA) or Master of Business Administration (MBA) with a focus on Marketing.
- Minimum of 4 years’ hands-on experience in performance marketing, preferably within e-commerce or local market campaigns.

Skills, Knowledge & Competencies

- Proven expertise in managing paid advertising campaigns on Meta, Google Ads, Snapchat, and TikTok, supported by a strong portfolio of successful campaigns.
- Deep understanding of local consumer behavior, cultural nuances, and market trends.
- Strong analytical skills with the ability to interpret data and optimize campaigns in real time.
- Excellent communication skills, enabling effective collaboration and reporting.

Additional Information

This role requires working on-site, with the office located in Johar Town, Lahore. Candidates should be able to commute daily to this location.

Applicants will be asked to provide insights on their digital marketing expertise, specifically their proficiency with Meta Ads, experience with local e-commerce brands, average ROAS achieved, and their commuting ability.

This position offers the opportunity to work in a dynamic environment focused on driving measurable growth through innovative and localized marketing strategies.