Performance Specialist

Lakhani Builders is seeking a skilled Performance Marketer to join their in-house marketing team based in Karachi, with some flexibility on location. This role focuses on driving the discovery of luxury real estate projects through paid advertising channels. The ideal candidate will be responsible for converting advertising budgets into qualified leads, site visits, and ultimately bookings, playing a crucial role in the company’s sales funnel.

Key Responsibilities
- Plan, execute, and optimize advertising campaigns across Meta, Google, and YouTube platforms.
- Manage advertising budgets effectively to maintain cost per qualified lead within target ranges.
- Conduct A/B testing on audiences, landing pages, and creative assets to improve campaign performance.
- Set up and maintain conversion tracking systems and integrate reporting with CRM tools.
- Provide clear and concise weekly and monthly performance reports to sales teams and leadership for informed decision-making.

Required Qualifications
- Minimum of 4 years’ experience in performance marketing, with a strong focus on lead generation.
- Proven track record specifically within Karachi’s real estate market, demonstrating an ability to generate high-quality leads.
- Proficiency in Meta Business Manager, Google Ads, and Google Analytics 4 (GA4).
- Ability to present past campaign results supported by data and measurable outcomes.
- Understanding of the behavior and needs of high-ticket buyers, including techniques to filter and prioritize serious enquiries.

This position offers the opportunity to work closely with a dynamic marketing and sales team, contributing directly to the growth of luxury real estate projects. Candidates who thrive in data-driven environments and have a passion for real estate marketing will find this role rewarding.

Interested applicants are encouraged to complete the company’s short application form available online.