Troxis is seeking a results-oriented Performance Marketing Specialist to enhance our digital marketing initiatives. The ideal candidate will have hands-on experience in paid advertising, B2B lead generation, and campaign optimization. This role is based onsite in Lahore, Johar Town, with working hours from 4 PM to 1 AM, Monday through Friday.
Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. Focus on generating qualified B2B leads through targeted paid marketing efforts. Manage campaign budgets effectively while optimizing key performance metrics including cost per lead (CPL), cost per acquisition (CPA), conversion rates, and overall return on investment (ROI). Conduct in-depth audience, keyword, and competitor research to refine targeting strategies. Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, and advertising platform analytics to track and measure campaign performance. Implement A/B testing on advertisements, audience segments, and landing pages to continuously improve results. Collaborate closely with Sales, Content, Creative, and Development teams to enhance lead quality and campaign effectiveness. Prepare detailed performance reports that include actionable insights and strategic recommendations.
Required Qualifications
A bachelor’s degree in Marketing, Business, Digital Marketing, or a related discipline is essential. Candidates should have between 3 to 5 years of practical experience in Performance Marketing, Paid Media, or Digital Marketing roles. Demonstrated success in managing paid campaigns and generating high-quality leads is required. Experience working within B2B environments, particularly in SaaS, IT Services, Software, or Technology sectors, is highly desirable.
Preferred Qualifications and Benefits
Experience targeting international markets will be considered an advantage, adding value to the candidate’s ability to manage diverse campaigns. While specific benefits are not detailed, this position offers the opportunity to work in a dynamic environment with cross-functional collaboration aimed at driving measurable business growth.
This role is ideal for a motivated marketing professional looking to leverage their expertise in paid media and lead generation to make a significant impact within a growing organization.
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