PPC Executive

We are seeking a skilled Paid Media Specialist to manage and optimize paid advertising campaigns primarily focused on Google Ads, with additional activities on platforms such as LinkedIn and Meta. The ideal candidate will have a strong background in B2B lead generation for technology-related businesses, particularly targeting international markets like the US. This role requires hands-on experience in campaign planning, execution, performance analysis, and continuous optimization to drive qualified leads and maximize ROI.

Key Responsibilities

- Plan, launch, and optimize Google Ads campaigns across Search, Display, Performance Max, and Remarketing channels. Manage approximately 80% of paid activities on Google Ads and 20% on LinkedIn and Meta platforms.
- Conduct comprehensive keyword research, competitor analysis, audience targeting, campaign structuring, and ad copy development to ensure high campaign relevance and effectiveness.
- Oversee budget management, bidding strategies, and campaign allocation based on performance metrics and business priorities.
- Develop and optimize campaigns specifically targeting international B2B audiences, with a focus on the US market.
- Drive lead generation efforts by focusing on qualified leads and sales opportunities for software development, IT services, and SaaS products.
- Monitor key performance indicators such as cost per lead (CPL), conversion rates, cost per qualified lead, marketing qualified lead (MQL) progression, and overall campaign efficiency.
- Identify underperforming campaigns and implement corrective measures including keyword refinement, negative keyword additions, audience adjustments, A/B testing of ads, and landing page improvement recommendations.
- Collaborate closely with SEO, content, design, and sales teams to enhance landing pages, messaging, and conversion rates.
- Continuously test and refine campaign structures, ad creatives, targeting methods, and bidding strategies to improve results.
- Set up and maintain accurate conversion tracking using Google Tag Manager, GA4, and Google Ads to capture form submissions, calls, and other meaningful conversion actions.
- Analyze campaign data to uncover opportunities for improving lead quality and reducing acquisition costs.
- Prepare detailed weekly and monthly performance reports with actionable insights and recommendations.
- Maintain transparency in budget utilization, campaign performance, and lead generation outcomes.
- Stay informed about the latest developments in Google Ads, paid media trends, automation, and AI-driven campaign optimization.
- Proactively identify new paid acquisition opportunities and recommend experimental approaches to enhance campaign effectiveness.
- Evaluate the performance of various platforms and campaigns based on actual business outcomes and take ownership of campaign results by suggesting improvements.

Required Qualifications

- 3 to 5 years of hands-on experience in PPC and paid media management.
- Proven experience managing paid campaigns for SaaS, software development, IT services, or technology companies.
- Strong expertise in Google Ads, particularly Search campaigns focused on B2B lead generation.
- Demonstrated success targeting international markets, especially the US.
- Deep understanding of keyword intent, audience segmentation, bidding strategies, and budget optimization.
- Proficiency with GA4, Google Tag Manager, conversion tracking, and performance reporting.
- Knowledge of landing page optimization, lead funnels, and conversion rate optimization.
- Strong analytical skills, ownership mindset, and problem-solving capabilities.
- Ability to independently manage campaigns and take full responsibility for their performance.

Preferred Qualifications

- Experience with LinkedIn Ads and Meta Ads is advantageous.
- A proactive approach to staying updated on industry trends and emerging paid media technologies.

Work Location

This position requires in-person attendance at the designated office location.

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This role offers an excellent opportunity to contribute to the growth of a dynamic technology business by leveraging your paid media expertise to generate high-quality leads and optimize campaign performance across multiple platforms.