PPC expert

AfterRender is a creative agency dedicated to transforming ideas into compelling video content for online creators and brands. The team specializes in video editing, script development, thumbnail design, and voiceover production, helping clients optimize and streamline their YouTube and video content workflows. With a collaborative and friendly approach, AfterRender supports clients throughout the entire production process—from initial concept to final upload—prioritizing creativity, reliability, and clear communication to deliver engaging, high-performing video content.

The PPC Expert role is a full-time, on-site position based in Karāchi. This position involves managing and optimizing pay-per-click campaigns across platforms such as Google Ads, YouTube Ads, Meta Ads, and other relevant networks. The primary goal is to drive traffic, generate leads, and increase conversions for both AfterRender and its clients. The ideal candidate will be responsible for conducting keyword research, setting up and monitoring campaigns, adjusting bids and budgets, creating and testing ad copy and creative assets, and analyzing performance metrics to maximize return on investment. Collaboration with the creative and video production teams is essential to ensure ad strategies align with content goals. Additionally, the PPC Expert will prepare regular performance reports and recommend data-driven improvements. Staying up-to-date with platform updates, industry trends, and best practices is crucial to maintaining competitive and effective campaigns.

Key Responsibilities
- Manage and optimize PPC campaigns across Google Ads, YouTube Ads, Meta Ads, and other platforms.
- Conduct thorough keyword research and audience targeting to enhance campaign effectiveness.
- Set up, monitor, and adjust bids, budgets, and campaign parameters to maximize ROI.
- Develop, test, and refine ad copy and creative assets in collaboration with creative teams.
- Analyze campaign performance data, track key performance indicators, and generate detailed reports.
- Provide actionable insights and recommendations based on data analysis to improve campaign results.
- Work closely with video production and marketing teams to align advertising strategies with content.
- Stay informed about the latest trends, updates, and best practices in PPC and digital marketing.

Required Qualifications
- Proficiency in PPC platforms such as Google Ads, YouTube Ads, and Meta Ads Manager.
- Basic familiarity with analytics tools like Google Analytics.
- Strong skills in campaign setup and optimization, including keyword research, bid management, budget allocation, and A/B testing.
- Ability to interpret data, track KPIs, and produce clear, actionable performance reports.
- Excellent collaboration and communication skills to coordinate with creative, video, and marketing teams.
- Strong attention to detail, time management, and organizational skills to handle multiple campaigns and deadlines.
- Previous experience in digital marketing or performance marketing, preferably within an agency or content-focused environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
- Familiarity with YouTube and video-centric marketing strategies is considered an advantage.

This role offers the opportunity to work in a dynamic, creative environment where your expertise will directly contribute to the success of innovative video content campaigns. If you are passionate about digital marketing and enjoy working collaboratively to drive measurable results, AfterRender provides a supportive and engaging workplace to grow your career.