PPC Specialist

We are seeking a skilled Paid Media Specialist to manage and optimize paid advertising campaigns primarily focused on B2B lead generation for SaaS, software development, and IT services. The ideal candidate will have hands-on experience running Google Ads campaigns targeting international markets, especially the US, and will be responsible for driving qualified leads, improving campaign performance, and collaborating across teams to enhance conversion rates. This role requires a proactive individual with strong analytical skills and the ability to independently manage multiple campaigns to meet business objectives.

Key Responsibilities

- Plan, launch, and continuously optimize Google Ads campaigns, including Search, Display, Performance Max, and Remarketing efforts.
- Manage approximately 80% of paid media activities via Google Ads and 20% across platforms such as LinkedIn and Meta.
- Conduct comprehensive keyword research, competitor analysis, audience targeting, campaign structuring, and ad copy development.
- Oversee budgets, bidding strategies, and campaign allocation based on performance metrics and business priorities.
- Develop campaigns targeting international B2B audiences, with a focus on the US market.
- Generate qualified leads and sales opportunities specifically for software development, IT services, and SaaS offerings.
- Monitor key performance indicators such as cost per lead (CPL), conversion rates, cost per qualified lead, and marketing qualified lead (MQL) progression.
- Identify underperforming campaigns and implement corrective actions including keyword refinement, negative keyword additions, audience adjustments, ad testing, and landing page recommendations.
- Collaborate closely with SEO, content, design, and sales teams to enhance landing pages, messaging, and overall conversion rates.
- Continuously test and refine campaign structures, ad creatives, targeting methods, and bidding strategies.
- Set up and maintain accurate conversion tracking using Google Tag Manager, GA4, and Google Ads to track form submissions, calls, and other key conversion events.
- Analyze campaign data to identify opportunities for improving lead quality and reducing acquisition costs.
- Prepare detailed weekly and monthly performance reports with actionable insights and recommendations.
- Maintain transparency regarding budget utilization, campaign performance, and lead generation outcomes.
- Stay current with Google Ads updates, paid media trends, automation tools, and AI-driven campaign optimization techniques.
- Proactively identify new paid acquisition opportunities and recommend experimental approaches to improve results.
- Evaluate platform and campaign effectiveness based on actual business outcomes and take ownership of campaign performance improvements.

Required Qualifications

- 3 to 5 years of hands-on experience in PPC and paid media campaign management.
- Proven experience managing paid campaigns for SaaS, software development, IT services, or technology companies.
- Strong expertise in Google Ads, with a focus on Search campaigns and B2B lead generation.
- Demonstrated success targeting international markets, particularly the US.
- Deep understanding of keyword intent, audience segmentation, bidding strategies, and budget optimization.
- Practical experience with GA4, Google Tag Manager, conversion tracking, and performance reporting.
- Knowledge of landing page optimization, lead funnels, and conversion rate optimization principles.
- Strong analytical thinking, ownership mentality, and problem-solving skills.
- Ability to independently manage campaigns and take full responsibility for their performance.

Preferred Qualifications and Benefits

- Experience with LinkedIn Ads and Meta Ads platforms is preferred.
- Opportunity to work in-person, fostering close collaboration with cross-functional teams.

This role offers a dynamic environment for a results-driven paid media professional eager to contribute to the growth of technology-focused businesses through strategic campaign management and continuous optimization.