PPC Specialist

Contour Software, a subsidiary of Constellation Software Inc., has rapidly expanded to over 2,000 employees across three cities within 14 years. As part of one of the world’s top 10 software companies, Contour offers a dynamic environment for professionals to build long-term careers. Originating as an R&D and accounting back-office, Contour now operates as a full-service global center supporting divisions worldwide, with teams based in Karachi, Lahore, and Islamabad. The company’s growth is fueled by Constellation’s global presence, serving customers across multiple time zones.

Premier Construction Software, founded in 2009 and a division of Contour, delivers AI-powered ERP solutions tailored for the construction industry. With offices in North America, Australia/New Zealand, and the UAE, Premier supports clients managing complex financials and project workflows through intelligent, data-driven tools. The role involves managing paid search campaigns on Google Ads and Microsoft Advertising, handling significant budgets across multiple regions. Success in this position means driving qualified sales pipeline rather than just clicks, by linking ad spend to sales outcomes through precise tracking and CRM integration.

Key Responsibilities
- Build, launch, and manage paid search campaigns on Google Ads and Microsoft Advertising.
- Conduct keyword research, create target audiences, and design account structures focused on B2B software buyers.
- Manage match types, negative keywords, search term reviews, and targeting parameters.
- Test new ad formats, automated bidding strategies, and platform features in live campaigns.
- Oversee and pace high monthly budgets across multiple regions, currencies, and time zones.
- Reallocate budgets toward campaigns and regions generating qualified pipeline.
- Set up and maintain conversion tracking using GA4 and Google Tag Manager.
- Manage offline conversion imports and enhanced conversions from CRM platforms such as HubSpot and Salesforce to optimize bidding toward Sales Qualified Leads (SQLs) and opportunities.
- Maintain UTM tracking standards to ensure accurate data flow into the CRM.
- Write and test ad copy, extensions, and assets while conducting ongoing A/B testing.
- Collaborate with content and web teams to plan landing page tests.
- Monitor campaign performance daily, optimizing bids, budgets, and targeting.
- Maintain a testing log documenting hypotheses, results, and next steps.
- Deliver weekly and monthly performance reports covering key metrics such as CPC, CTR, CPL, conversion rate, cost per SQL, pipeline, and ROAS.
- Translate performance data into actionable insights and recommendations.
- Monitor competitors through auction insights and search trends.

Required Qualifications
- Minimum 3 years of hands-on PPC experience, with at least 2 years managing monthly budgets of $10K or more.
- Availability to work shifts from 3:00 PM to 12:00 AM or 4:00 PM to 1:00 AM.
- Expert-level proficiency in Google Ads and practical experience with Microsoft Advertising.
- Proven B2B lead generation experience beyond e-commerce campaigns.
- Hands-on experience setting up conversion tracking, Google Tag Manager, GA4, and UTM parameters.
- Experience with offline conversion imports or CRM-based conversion tracking.
- Demonstrated ability to improve lead quality and reduce customer acquisition costs with measurable results.
- Strong analytical skills using Excel or Google Sheets and familiarity with reporting tools like Looker Studio.
- A disciplined approach to daily optimization and strong attention to detail.

Preferred Qualifications and Benefits
- Experience in B2B SaaS marketing involving long sales cycles and high-value products.
- Managing campaigns across multiple regions and currencies.
- Familiarity with LinkedIn Ads, retargeting, or paid social campaigns.
- Experience with HubSpot or Salesforce reporting.
- Google Ads and Microsoft Advertising certifications.
- Knowledge of Google Ads scripts or automation rules.

Benefits include a competitive salary, medical coverage for employees and dependents, provident fund, performance-based bonuses, home internet subsidy, conveyance allowance, profit-sharing plan for tenured employees, life benefits, child care facilities, company-provided meals, professional development budget, recreational areas, occasional on-shore training, a friendly work environment, and leave encashment.

Contour Software is committed to fostering a respectful and inclusive workplace that values diversity and provides reasonable accommodations for individuals with special needs. The company encourages qualified candidates from all backgrounds to apply and supports an environment free from discrimination.