PR & Brand Partnerships Manager

Alay, a rapidly growing athleisure brand, is committed to producing premium, eco-friendly apparel and accessories. The company fosters a dynamic work environment where creativity, sustainability, and growth are prioritized. Team members thrive in a culture that emphasizes collaboration, long-term brand development, and continuous improvement.

Key Responsibilities
The PR & Brand Partnerships Manager will be based in Lahore and work full-time with a hybrid arrangement that includes both onsite and remote work. This role involves developing and implementing PR strategies to enhance Alay’s brand visibility across digital and traditional media channels. Daily responsibilities include managing media relations, overseeing brand communications, influencer marketing, and coordinating brand partnerships, collaborations, and co-branding initiatives. The manager will also be responsible for securing and maintaining relationships with influencers, brands, retail partners, and relevant communities, ensuring all partnerships align with Alay’s core values and growth goals.

In addition, the role requires close collaboration with marketing and product teams to support campaign execution, monitor performance metrics, and provide regular reports on the effectiveness of PR and partnership activities. Monitoring brand sentiment and coordinating media features are also essential components of this position.

Required Qualifications
- Proven experience in public relations, brand communications, and media outreach, preferably within fashion, lifestyle, or consumer brands.
- Strong skills in partnership development, influencer management, and building relationships with key external stakeholders.
- Ability to plan and execute integrated campaigns in coordination with marketing, social media, and content teams.
- Excellent written and verbal communication skills, with the capability to create clear and compelling brand narratives.
- Demonstrated organizational and project management skills, with keen attention to detail and the ability to meet deadlines in a fast-paced environment.
- Comfortable working in a hybrid setup based in Lahore, with effective collaboration both onsite and remotely.
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field is preferred.

Preferred Qualifications and Benefits
An interest in athleisure, sustainability, and eco-friendly products is highly valued. Prior experience in e-commerce or direct-to-consumer (D2C) brands will be considered an advantage. The role offers the opportunity to contribute to a forward-thinking brand that prioritizes environmental responsibility and innovation in the apparel industry.