PR Liaison

The PR Liaison will act as the primary point of contact between PDA and the media, playing a crucial role in maintaining strong relationships with journalists and media outlets. This position demands excellent spoken English and Urdu, with clear, broadcast-quality diction and a confident on-camera presence. The successful candidate will represent PDA in various media formats, including hosting podcasts and interviews for Digital Nation Pakistan (DNP) and other content initiatives. A well-established network of press contacts and the ability to communicate PDA’s activities promptly and professionally are essential. The role also involves managing media inquiries in line with PDA’s Media Governance Policy and supporting communications during events and meetings. Preference will be given to female candidates.

Key Responsibilities

- Develop and sustain relationships with journalists and media organizations, ensuring the press is regularly informed about PDA’s activities.
- Distribute PR materials, including text and imagery, to media outlets following the PDA Media Governance Policy.
- Host and participate in podcasts and interviews recorded at PDA for DNP and other content projects.
- Represent the communications team at PDA meetings and events.
- Oversee and guide photographers during meetings and events to ensure quality coverage.
- Serve as the initial contact for incoming media inquiries, adhering strictly to the Media Governance Policy, which restricts media communication to the Chairperson and designated spokespersons.

Required Qualifications

- Bachelor’s degree in Mass Communication, Journalism, Public Relations, Media Studies, or a related discipline.
- A minimum of four years’ experience in media, journalism, public relations, or corporate communications.
- Proven, demonstrable network of press contacts within Pakistan.
- Strong understanding of government communications and official protocols.
- Exceptional spoken English and Urdu with clear, broadcast-quality diction.
- Confident on-camera presence with the ability to host and anchor interviews and podcasts.
- Excellent professional presentation and communication skills.
- Experience in media relations and press coordination.

Preferred Qualifications and Benefits

The position is graded at Grade-8 and has one vacancy available. Candidates with a strong background in media relations and a professional demeanor suitable for representing PDA publicly will be preferred. The role offers an opportunity to work closely with a dynamic communications team and contribute to high-profile media projects. The application deadline is November 11, 2026.

This position is ideal for a media-savvy professional who thrives in a fast-paced environment and is passionate about fostering positive media relations while effectively communicating organizational messages.