Product Analytics Lead

We are seeking a Product Analytics Lead to develop and manage product analytics capabilities using PostHog or similar platforms like Amplitude or Mixpanel. This role involves close collaboration with Product Managers, business stakeholders, developers, and data teams to translate business questions into measurable product metrics. The successful candidate will ensure precise event tracking, analyze user behavior, and deliver actionable insights that drive product decisions.

Key Responsibilities:
- Own and configure the product analytics platform, preferably PostHog, including event tracking, user identification, session replay, feature flags, privacy controls, and overall analytics setup.
- Develop dashboards, funnels, cohorts, retention analyses, and other product analytics views to answer business and product questions and support data-driven decision-making.
- Collaborate with Product Managers and stakeholders to understand critical questions and translate them into measurement plans, event definitions, properties, and tracking requirements.
- Partner with developers to define and review analytics instrumentation, ensuring accurate tracking across web and mobile applications.
- Utilize SQL and backend data sources to analyze user behavior, validate analytics data, identify discrepancies, and resolve data-quality issues.
- Establish and maintain event taxonomy, naming conventions, data dictionaries, tracking standards, and analytics governance.
- Train and empower Product Managers and stakeholders to perform self-service analysis and effectively use product analytics tools.
- Communicate product insights, performance trends, friction points, and opportunities to business and leadership teams.

Required Qualifications:
- Minimum of 4 years of relevant experience in Product Analytics, Product Data Analytics, Analytics Engineering, or related fields.
- Hands-on experience with product analytics platforms such as PostHog, Amplitude, or Mixpanel.
- Strong SQL skills for data analysis, investigation, and reconciliation with backend data.
- Proven experience defining product metrics, event tracking, measurement plans, and instrumentation requirements.
- Solid understanding of product analytics concepts including funnels, cohorts, retention, user journeys, feature adoption, and behavioral analysis.
- Experience building dashboards and presenting analytical insights that support product or business decisions.
- Ability to work effectively with Product Managers, developers, and business stakeholders.
- Competence in reviewing analytics implementation in web and mobile applications.
- Strong analytical and problem-solving skills with the ability to translate business questions into measurable analytics requirements.
- Excellent communication and stakeholder management skills.

Preferred Qualifications and Benefits:
- 2 to 4 years of hands-on experience specifically with PostHog.
- Experience setting up PostHog or another product analytics platform from scratch for production applications.
- Familiarity with web and mobile analytics implementations.
- Experience reconciling product analytics data with backend databases, CRM, or support systems.
- Basic knowledge of JavaScript, Swift, or Kotlin to review analytics/tracking implementations.
- Experience establishing analytics governance, event taxonomies, naming conventions, and data dictionaries.
- Experience training Product Managers or business users on self-service analytics.

Additional Information:
- Work hours: 1 PM to 10 PM
- Work location: In-person
- Compensation: Rs250,000 to Rs300,000 per month

About the Company:
PureLogics is a full-service technology company with a presence in the USA, UAE, and Lahore. Over the past 18+ years, we have grown from a small team to a well-established technology hub with a strong workforce. We are a CMMI Level 2 and ISO certified company and recognized AWS consulting partners. Our success is built on a team of high-performing individuals who strive for excellence in delivering solutions to elite clients. We offer young and enthusiastic professionals the opportunity to take on challenging projects under expert mentorship, fostering growth and a bright future.

Employee Benefits:
- Annual paid leaves and leave encashment
- Paid certifications to support professional development
- Health and life insurance coverage
- Provident fund contributions
- Child education program
- Referral bonus program
- Car and bike finance program
- Monthly achievement recognitions
- Compensation for public holidays and weekends

This role is ideal for a motivated analytics professional eager to lead product analytics initiatives and contribute to data-driven product success.