Product Analytics Lead (Posthog Expert)

PureLogics is seeking a skilled Product Analytics Lead to join their team in Lahore. This full-time role operates on a shift from 1 PM to 10 PM and requires a minimum of four years of experience in product or data analytics. The ideal candidate will be responsible for managing and optimizing product analytics platforms, driving data-informed decision-making, and collaborating closely with cross-functional teams to deliver actionable insights that enhance product performance and user experience.

Key Responsibilities

- Own and configure PostHog or similar product analytics platforms to ensure accurate and effective data tracking.
- Define event tracking strategies, measurement plans, key metrics, and instrumentation requirements aligned with business goals.
- Develop dashboards, funnels, cohorts, and retention analyses to monitor user behavior and product engagement.
- Collaborate with Product Managers, developers, and business stakeholders to translate complex business questions into measurable insights.
- Review and validate analytics instrumentation across web and mobile applications to maintain data accuracy.
- Utilize SQL and backend data analysis to investigate user behavior patterns and verify analytics data integrity.
- Identify and address data quality issues by working closely with technical teams to resolve discrepancies.
- Establish and maintain event taxonomies, naming conventions, tracking standards, and analytics governance frameworks.
- Present product insights, trends, friction points, and growth opportunities to stakeholders in a clear and actionable manner.

Required Qualifications

- Minimum of 4 years of experience in Product Analytics, Product Data Analytics, or Data Analytics roles.
- Hands-on experience with PostHog is highly preferred.
- Familiarity with alternative analytics tools such as Amplitude or Mixpanel is also valued.
- Strong proficiency in SQL for data querying and analysis.
- Demonstrated experience with event tracking, analytics instrumentation, and developing measurement plans.
- Deep understanding of funnels, cohorts, retention metrics, user journeys, and feature adoption analysis.
- Proven ability to build insightful dashboards and deliver actionable product insights.
- Excellent collaboration skills with Product Managers, Developers, and Business Stakeholders.
- Strong analytical thinking, communication, and stakeholder management abilities.

Preferred Qualifications and Additional Information

Experience setting up PostHog from scratch and implementing web and mobile analytics solutions will be considered a significant advantage. This role offers the opportunity to work in a dynamic environment focused on leveraging data to drive product success.

PureLogics encourages candidates with relevant experience and a strong portfolio of work to apply and contribute to their growing analytics team.