Product Marketer

This role blends strategic planning with hands-on execution across multiple digital marketing disciplines, including performance marketing, SEO, content, social media, email marketing, marketing automation, analytics, and demand generation. The position requires close collaboration with leadership, sales, design, content, and technology teams to transform digital channels into measurable business outcomes.

Key Responsibilities

- Develop and implement integrated digital marketing strategies that align with business and revenue objectives. These strategies should be informed by comprehensive competitor, market, keyword, audience, and channel research.
- Plan and manage B2B demand generation campaigns across platforms such as Google, LinkedIn, Meta, and other relevant channels to drive qualified traffic, leads, opportunities, and pipeline growth through both paid and organic acquisition.
- Create and refine SEO strategies aimed at increasing organic visibility, attracting qualified traffic, and targeting commercial intent. Identify opportunities to enhance visibility across search engines and emerging AI platforms.
- Design and optimize lead generation funnels, managing prospects from initial contact through MQL, SQL, and opportunity stages.
- Oversee content distribution across various channels including the website, social media, email, search, and AI-driven discovery platforms.
- Build and optimize landing pages, conversion journeys, lead magnets, and other digital assets. Continuously test messaging, audiences, creatives, offers, and campaigns to improve conversion rates.
- Manage email marketing and marketing automation efforts, including segmentation, nurturing, personalization, and lead follow-ups.
- Monitor and analyze campaign performance metrics such as attribution, cost per lead (CPL), conversion rates, ROI, and pipeline contribution using tools like GA4, Google Tag Manager, Search Console, CRM systems, and advertising platforms.
- Establish reporting frameworks and dashboards that provide transparent insights into marketing performance and its impact on business goals.
- Collaborate with content, creative, product, and development teams to launch and optimize campaigns. Experiment with new tools, automation, and AI capabilities to enhance marketing efficiency.
- Support brand positioning and digital communication efforts for technology and software development services across international markets.

Required Qualifications

- 3 to 4 years of experience in digital marketing with proven ownership of paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget management and optimization.
- Hands-on SEO expertise covering technical SEO, on-page optimization, and content-driven organic growth.
- Proficiency with GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting.
- Experience working with marketing automation and CRM platforms such as HubSpot, ActiveCampaign, Pipedrive, or equivalents for segmentation, nurturing, and lead lifecycle management.
- Demonstrated ability to build and optimize landing pages and conversion journeys, applying a testing-led approach to conversion rate optimization (CRO).
- Strong written and verbal communication skills in English, with experience marketing to international audiences.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools to Work With

Familiarity with Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager, Google Search Console, HubSpot, ActiveCampaign, Pipedrive, Webflow, Microsoft Clarity, Zapier, n8n, and other marketing automation, analytics, CRM, and AI tools is essential.

This position offers the opportunity to own the end-to-end digital strategy, demand generation, and performance marketing efforts, covering SEO, content marketing, paid media, email marketing, marketing automation, conversion rate optimization, analytics, B2B lead generation, AI search, GEO targeting, and the broader marketing technology stack.