Product Marketer

This role blends strategic planning with hands-on execution across multiple digital marketing disciplines, including performance marketing, SEO, content, social media, email marketing, marketing automation, analytics, and demand generation. The position involves close collaboration with leadership, sales, design, content, and technology teams to transform digital channels into measurable business outcomes that support overall growth and revenue objectives.

Key Responsibilities

- Develop and implement integrated digital marketing strategies aligned with business and revenue goals. This includes conducting competitor, market, keyword, audience, and channel research to inform decision-making.

- Plan and manage B2B demand generation campaigns across platforms such as Google, LinkedIn, Meta, and other relevant channels. Focus on driving qualified traffic, leads, opportunities, and pipeline through both paid and organic acquisition methods.

- Create and execute SEO strategies aimed at increasing organic visibility, qualified traffic, and commercial intent. Identify opportunities to improve presence across search engines and emerging AI platforms.

- Design and optimize lead generation funnels covering all stages from first touch through MQL, SQL, and opportunity progression.

- Oversee content distribution across the website, social media, email, search, and AI-driven discovery channels to maximize reach and engagement.

- Build and refine landing pages, conversion journeys, lead magnets, and other digital assets. Continuously test messaging, audiences, creatives, offers, and campaigns to enhance conversion rates.

- Manage email marketing and marketing automation campaigns, including segmentation, nurturing, personalization, and lead follow-up processes.

- Monitor campaign performance metrics such as attribution, cost per lead (CPL), conversion rates, ROI, and pipeline contribution using tools like GA4, Google Tag Manager, Search Console, CRM systems, advertising platforms, and analytics software.

- Establish reporting frameworks and dashboards that provide clear visibility into marketing performance and its impact on business goals.

- Collaborate with content, creative, product, and development teams to launch and optimize campaigns. Experiment with new tools, automation techniques, and AI capabilities to improve marketing efficiency.

- Support brand positioning and digital communication efforts for technology and software development services in international markets.

Required Qualifications

- 3-4 years of experience in digital marketing with a proven track record of managing paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget oversight and optimization.

- Hands-on SEO expertise encompassing technical SEO, on-page optimization, and content-driven organic growth strategies.

- Proficiency in GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting.

- Experience working with marketing automation and CRM platforms such as HubSpot, ActiveCampaign, Pipedrive, or equivalents for segmentation, nurturing, and lead lifecycle management.

- Demonstrated ability to build and optimize landing pages and conversion journeys using a testing-driven approach to conversion rate optimization (CRO).

- Strong written and verbal communication skills in English, with experience marketing to international audiences.

- Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools to Work With

Familiarity with Google Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager, Google Search Console, HubSpot, ActiveCampaign, Pipedrive, Webflow, Microsoft Clarity, Zapier, n8n, and other marketing automation, analytics, CRM, and AI tools is essential.

This position offers ownership of the entire digital strategy, demand generation, and performance marketing lifecycle, including SEO, content marketing, paid media, email marketing, marketing automation, conversion rate optimization, analytics, B2B lead generation, AI search, GEO targeting, and the broader marketing technology stack.