Product Marketing Manager — US Healthcare

We are seeking a Product Marketing Manager to lead the launch and growth of a new product designed specifically for prescribers in the United States. This role requires a hands-on marketer who can seamlessly integrate product strategy, customer insights, positioning, and compelling written communication. You will collaborate closely with product, design, growth, and leadership teams to deeply understand our users, refine messaging, and successfully bring the product to market. Experience marketing to US customers—especially healthcare professionals, clinicians, or B2B audiences—is highly desirable as we enter this new market.

Key Responsibilities

- Own the product positioning, messaging, and go-to-market strategy for the US launch.
- Develop a thorough understanding of US prescribers, including their workflows, pain points, and purchasing behaviors.
- Translate complex product features into clear and compelling customer benefits.
- Create and optimize website copy, landing pages, product messaging, emails, sales collateral, and other marketing content.
- Partner with the product team on launches, feature announcements, and adoption campaigns.
- Conduct competitor and market research to identify opportunities and refine positioning.
- Support customer research initiatives, including interviews and feedback programs.
- Contribute to the development of content and SEO strategies, including keyword research, content opportunities, and page optimization.
- Collaborate with growth teams on acquisition campaigns and conversion rate optimization.
- Monitor product marketing performance and leverage insights to continuously improve messaging and campaigns.

Required Qualifications

- Proven experience in Product Marketing, Growth Marketing, Content Marketing, or a closely related field.
- Strong copywriting and storytelling skills, with the ability to simplify complex products into persuasive messaging.
- Experience launching or marketing SaaS, technology, or digital products.
- Solid understanding of customer research, positioning, segmentation, and go-to-market strategies.
- Working knowledge of SEO and content optimization best practices.
- Ability to work independently and take ownership in a fast-paced environment.
- Strong analytical thinking paired with excellent communication skills.

Preferred Qualifications and Benefits

- Experience marketing to the US market is a strong advantage.
- Background in healthcare, healthtech, digital health, or products used by physicians and prescribers.
- Familiarity with the US healthcare ecosystem and how healthcare professionals discover and evaluate new products.
- Experience working on early-stage or zero-to-one product launches.
- Experience marketing to B2B SaaS or professional audiences.

This is a unique opportunity to join at a pivotal moment as we prepare to introduce our product to the US market. You will have significant ownership over how the product is positioned, communicated, and launched, playing a key role in shaping our broader product marketing function as we grow. If you are comfortable balancing market strategy, customer psychology, messaging, copywriting, and growth initiatives, we encourage you to apply and be part of this exciting journey.