Product Marketing Manager

vFairs is a leading all-in-one event management platform recognized as a Gartner Magic Quadrant Leader. We empower event planners to deliver exceptional conferences, trade shows, and corporate events through in-person, hybrid, and virtual solutions. Our comprehensive platform covers the entire event lifecycle, including event registration, on-site badge printing, mobile apps, and detailed analytics. Known for our robust technology and outstanding customer support—rated 4.9/5 and highly ranked on G2—vFairs fosters a transparent, fast-paced, and collaborative culture with distributed teams who enjoy autonomy and strong processes to drive innovation.

We are looking for a highly articulate Product Marketing Manager to join our marketing team. In this role, you will be instrumental in shaping product messaging and positioning, driving demand, and enabling sales and customer success teams. You will own go-to-market (GTM) strategies for specific product modules and launch cycles, ensuring our solutions resonate deeply with customers and deliver measurable impact.

Key Responsibilities

- Participate in product roadmap discussions to understand upcoming features and translate them into compelling customer messaging.
- Conduct thorough market research by analyzing G2 reviews, customer calls, competitor activities, and internal interviews to identify key customer pain points and opportunities.
- Develop and refine product positioning and messaging as the product evolves, ensuring clarity and resonance with target audiences.
- Collaborate with the design and web teams to create customer-facing roadmaps, write concise copy for landing pages, and monitor their performance post-launch.
- Enable the sales team by updating training materials, managing RAG-based chatbot content, and leading presentations and live demos during town halls and sales huddles.
- Own the GTM plan for new product launches, driving excitement and ensuring successful market adoption.
- Partner with customer success to gather feedback and insights that inform future product development and continuously measure campaign effectiveness.
- Leverage AI and large language models (LLMs) such as Perplexity and Notebook LM to automate research and accelerate content creation, including building custom GPTs to streamline workflows.
- Maintain regular communication with your manager and team through Slack Tasks and weekly sync meetings.

Required Qualifications

- Minimum of 4 years’ experience in product marketing, preferably within SaaS environments.
- Strong copywriting skills with the ability to craft clear, engaging, and human-centered messaging.
- Comfortable working cross-functionally and independently without needing detailed instructions.
- Passion for data analysis, customer insights, and competitive research.
- Confident public speaker capable of inspiring sales teams and stakeholders.
- Enthusiasm and proficiency in AI and LLM technologies.
- Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications and Benefits

While not explicitly listed, candidates who demonstrate strategic thinking and the ability to quantify the impact of their work will thrive in this role. Success in the first 90 days can lead to opportunities for leadership within the product marketing team, contributing to the broader growth and direction of vFairs.

This position offers a dynamic environment where innovation and collaboration are highly valued. You will have the autonomy to influence product success and work alongside passionate teams dedicated to delivering exceptional event experiences worldwide.