Product Marketing Manager

vFairs is a leading all-in-one event management platform recognized as a Gartner Magic Quadrant Leader. We empower event planners to deliver exceptional conferences, trade shows, and corporate events through in-person, hybrid, and virtual solutions. Our comprehensive platform supports the entire event lifecycle, including event registration, on-site badge printing, mobile apps, and analytics. Known for robust technology and outstanding customer support, vFairs maintains a fast-paced, transparent, and collaborative culture with geographically distributed teams driven by strong processes and autonomy.

We are looking for a highly articulate Product Marketing Manager to join our marketing team. In this role, you will be instrumental in shaping product messaging and positioning, driving demand, and enabling sales and customer success teams. You will own go-to-market (GTM) strategies for specific product modules and launch cycles, working closely with cross-functional teams to ensure successful product adoption and market impact.

Key Responsibilities

- Participate in product roadmap discussions to understand new features and developments, translating technical details into compelling customer-focused messaging.
- Conduct thorough market research by analyzing G2 reviews, customer calls, competitor activities, and internal interviews to identify key customer needs and market trends.
- Develop and refine product positioning and messaging to resonate deeply with target audiences as the product evolves.
- Collaborate with the design and web teams to create customer-facing roadmaps, write concise landing page copy, launch pages, and monitor their performance.
- Enable the sales team by updating training materials, managing RAG-based chatbots, and leading presentations, demos, and town halls to communicate product value effectively.
- Own the GTM plan for new product launches, driving excitement and ensuring successful market entry.
- Partner with customer success to gather feedback, extract insights, and influence future product development.
- Measure campaign effectiveness by tracking performance metrics and reporting outcomes to stakeholders.
- Utilize AI and large language models (LLMs) such as Perplexity and Notebook LM to automate research, streamline content creation, and build reusable marketing assets.
- Maintain regular communication with your manager and team through Slack Tasks and weekly sync meetings.

Required Qualifications

- Minimum of 4 years of experience in product marketing, preferably within SaaS environments.
- Strong copywriting skills with the ability to craft clear, engaging, and human-centered messaging.
- Comfortable working cross-functionally with minimal supervision and able to navigate ambiguity.
- Analytical mindset with enthusiasm for data analysis, customer feedback, and competitive research.
- Confident public speaker capable of inspiring sales teams and effectively communicating product value.
- Passionate about AI technologies and proficient in leveraging LLMs to enhance productivity.
- Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications and Benefits

While not explicitly stated, candidates who demonstrate a strategic mindset and the ability to quantify marketing impact will have opportunities for growth within the product marketing team. The role offers a dynamic environment where innovation and autonomy are encouraged, supported by a culture that values collaboration and continuous learning.

This position provides a unique chance to influence a leading event management platform’s success by driving product marketing initiatives that directly impact business growth and customer satisfaction. If you thrive in a fast-paced, technology-driven setting and enjoy working at the intersection of product, marketing, and sales, this role is an excellent fit.