Product Marketing & PPC Executive (Night Shift)

LN Technologies is a leading enterprise application development company specializing in AI, Mobility, Web, Cloud, and Business Intelligence solutions. We empower commercial enterprises and government organizations to transform their operations through innovative, secure, and scalable technology. We are currently seeking a strategic and results-oriented Product Marketing & PPC Executive to lead the go-to-market efforts for our AI product portfolio, targeting both commercial and public sector markets. The ideal candidate will have strong product marketing expertise, excellent storytelling skills, and the ability to translate complex AI technologies into clear, compelling value propositions. Collaboration with Product, Engineering, Sales, and Compliance teams will be essential to drive product success.

Key Responsibilities

- Go-to-Market Strategy: Own the end-to-end GTM strategy for AI products across commercial and government sectors. Develop launch plans that maximize adoption, engagement, and revenue. Define target audiences, buyer personas, and customer journeys.

- Product Positioning & Messaging: Create differentiated positioning and messaging tailored to diverse customer segments. Develop ROI-focused messaging for commercial clients and compliance/security messaging for government agencies. Translate technical AI capabilities into customer-centric value propositions.

- Product Launch Management: Plan and execute product launches and feature releases. Develop messaging frameworks and coordinate cross-functional communication to ensure launch readiness across Product, Sales, Marketing, and Customer Success teams.

- Sales Enablement: Produce sales materials such as battlecards, one-pagers, ROI calculators, presentations, and case studies. Equip sales teams with competitive messaging and objection-handling tools. Continuously update collateral based on customer and field feedback.

- Market Research & Competitive Intelligence: Conduct market research to identify customer needs, industry trends, and competitor positioning. Monitor emerging AI technologies, SaaS trends, and public sector digital transformation initiatives. Recommend improvements to product positioning.

- Cross-Functional Collaboration: Partner with Product Managers and Engineering to understand product capabilities. Work closely with Sales to gather customer insights and enhance messaging. Collaborate with Legal and Compliance to ensure regulatory adherence in marketing communications.

- Customer Engagement & Events: Manage webinars, product demos, conferences, trade shows, and customer events. Develop customer-facing presentations and educational content. Support customer advocacy and success programs.

- Content Development: Create engaging product content including blogs, whitepapers, solution briefs, landing pages, and presentations. Tailor messaging for executive, technical, and procurement audiences. Ensure consistent messaging across all marketing channels.

- Compliance & AI Governance: Ensure marketing materials comply with AI transparency, privacy, security, and responsible AI guidelines. Work with compliance teams to validate claims and communications. Stay updated on evolving AI regulations and industry standards.

- Performance Measurement & Optimization: Define and track KPIs such as pipeline generation, customer adoption, win rates, and campaign effectiveness. Analyze performance data to optimize GTM strategies. Prepare regular reports with strategic recommendations.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Computer Science, or related field.
- Minimum of 3 years’ experience in Product Marketing, preferably within AI/ML, SaaS, or enterprise technology.
- Experience marketing to both commercial and government/public sector customers is highly preferred.
- Expertise in GTM strategy, product positioning, launch planning, buyer persona development, and customer journey mapping.
- Strong background in AI/ML product marketing, SaaS solutions, enterprise software, and responsible AI principles.
- Proficiency in market research, competitive intelligence, customer insights, and KPI analytics.
- Skilled in sales enablement tools including battlecards, ROI calculators, case studies, and sales presentations.
- Excellent content strategy, technical storytelling, webinar management, and executive presentation skills.
- Familiarity with CRM platforms (Salesforce, HubSpot), marketing automation, Google Analytics, Microsoft Office, and collaboration tools like Jira, Confluence, and Teams.

Preferred Qualifications and Benefits

- Experience marketing AI platforms, Generative AI, or enterprise AI solutions.
- Knowledge of government procurement, GovCon, and public sector sales cycles.
- Understanding of AI governance, data privacy, and responsible AI regulations.
- Proven ability to work collaboratively with Product Management, Engineering, Sales, and Legal teams in agile environments.
- Strong grasp of B2B enterprise marketing and SaaS product lifecycle management.
- Demonstrated success managing product launches, webinars, conferences, and customer engagement initiatives.
- Ability to simplify complex technical concepts into compelling, customer-focused messaging.
- Experience with marketing analytics, performance reporting, and ROI measurement.
- Familiarity with competitive intelligence frameworks and product positioning strategies.
- Comfortable working in a fast-paced, high-growth technology environment with evolving AI products.

This is a full-time, in-person position. Candidates will be asked to provide current and expected salary details, reasons for leaving their current role, notice period, and experience with product launches during the application process.