Product & Services Marketing Associate

JBS Global - Jaffer Business Systems

Karachi , Pakistan

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Imparé, a Silicon Valley–based startup and a subsidiary of Jaffer Business Systems (JBS), represents a significant milestone as JBS’s first international investment and a key step in enhancing Pakistan’s footprint in the global semiconductor industry. The company is establishing a verification hub in Pakistan to support leading semiconductor firms worldwide while fostering local engineering talent. By offering world-class training and hands-on project experience, Imparé enables Pakistani engineers to collaborate with global technology leaders, bridging innovation and expertise across borders.

Key Responsibilities
Develop and execute clear, buyer-focused positioning and messaging for Imparé’s semiconductor IP products. Manage all digital content, including the company website, product pages, LinkedIn presence, and thought-leadership articles authored by the CEO. Plan and implement demand-generation campaigns such as webinars and other marketing initiatives aimed at generating qualified leads. Collaborate with engineering teams to create technical content, including white papers, explainer videos, product briefs, and case studies. Support business development by preparing pitch decks, competitive positioning documents, and sales collateral. Monitor and analyze campaign performance, lead quality, website analytics, and engagement metrics, providing monthly performance dashboards. Work closely with the CEO, engineering, and business development teams to ensure marketing strategies align with product development and sales priorities.

Required Qualifications
A Bachelor’s or Master’s degree in Marketing, Electrical Engineering, Business Administration, or Communications is preferred. Candidates should possess strong B2B technology marketing skills, including positioning, content creation, and demand generation. The ability to comprehend complex technical products and communicate them clearly is essential. Familiarity with LinkedIn, CRM systems, website analytics, and digital marketing tools is advantageous.

Preferred Qualifications and Benefits
Certifications in digital marketing, content writing, SEO, or proficiency with tools such as Google Ads, HubSpot, or Canva are beneficial. The role offers an opportunity to lead marketing efforts in a cutting-edge semiconductor startup, working alongside global technology leaders and contributing to Pakistan’s growing presence in the semiconductor sector.

This is a full-time position based in Karachi, Pakistan, reporting directly to the CEO. Candidates with 2 to 5 years of experience in marketing, content development, or B2B communications are encouraged to apply.