The Liability Sales department plays a crucial role in driving the bank’s liability acquisition, asset growth, and retail forex business across branches in India. This team is responsible for sourcing retail and corporate deposits, including salary and non-salary accounts, trust accounts, and forex business, with the aim of expanding the bank’s retail portfolio. The focus is on building strong relationships with customers and increasing the bank’s presence in the retail segment.
Key Responsibilities
- Identify and pursue sales opportunities for both the bank’s products and third-party offerings by acquiring new customers and establishing new relationships.
- Manage and deepen existing customer relationships to enhance business volume and customer loyalty.
- Consistently achieve monthly sales targets as per the assigned Grade Matrix (BDE, Officer, and AM Sales).
- Maintain accurate records of all customer engagement activities using the CRM system.
- Ensure compliance with KYC, SEBI regulations, and other applicable financial services laws and guidelines.
Required Qualifications
- Officer Sales-2: Graduate with more than 1 year and up to 2 years of relevant experience.
- Officer Sales-1: Graduate with less than 1 year of experience.
Role Proficiencies
- Strong verbal and written communication skills in English and the local language.
- Proven ability in lead generation and converting prospects into customers.
- Capability to work effectively under pressure and meet deadlines consistently.
- Team player with a collaborative approach to achieving sales goals.
- High sales orientation with a consistent track record of meeting or exceeding targets.
- Candidates must have access to a recommended mobile device model such as OPPO, VIVO, MI, OnePlus, Samsung, or Realme, running Android versions 10, 11, 12, or 13, to support job functions.
This role is a frontline sales position focused entirely on customer acquisition and business development. It involves regular travel and direct interaction with customers to understand their needs and offer suitable banking and investment products. The position demands a proactive attitude, excellent interpersonal skills, and a strong commitment to achieving sales objectives while ensuring customer satisfaction.