RB-LS: Business Development Associate

The Liability Sales department plays a crucial role in driving the bank’s liability acquisition, assets, and retail forex business across branches in India. This team is responsible for sourcing retail and corporate deposits, salary and non-salary accounts, trust accounts, and forex business, all aimed at expanding the bank’s retail portfolio. The focus is on building and strengthening relationships with customers to support the bank’s growth objectives.

Key Responsibilities

- Identify and capitalize on sales opportunities for both the bank’s products and third-party offerings by acquiring new customers and establishing new relationships.
- Manage and nurture business relationships with existing customers to deepen engagement and increase product penetration.
- Consistently achieve monthly sales targets as defined by the organization’s Grade Matrix, which includes roles such as Business Development Executive (BDE), Officer Sales, and Assistant Manager (AM) Sales.
- Accurately record and track all customer interactions and sales activities using the CRM system to ensure transparency and follow-up.
- Adhere strictly to KYC (Know Your Customer), SEBI regulations, and other relevant financial services industry laws and guidelines to maintain compliance.

Required Qualifications

- For Officer Sales-2: A graduate with more than one year and up to two years of relevant experience.
- For Officer Sales-1: A graduate with less than one year of relevant experience.

Role Proficiencies

- Strong verbal and written communication skills in English and the local language to effectively engage with diverse customer segments.
- Proven ability in lead generation and conversion, demonstrating a high level of sales orientation and persistence.
- Capability to work under pressure and meet deadlines without compromising on quality or customer service.
- Team player mindset, collaborating effectively with colleagues to achieve collective goals.
- Candidates must have access to a recommended mobile device model such as OPPO, VIVO, MI, 1+, Samsung, or Realme, running Android versions 10, 11, 12, or 13 to support field operations and CRM usage.

This role is highly dynamic and requires daily customer outreach and travel to meet business objectives. It offers an excellent opportunity for individuals passionate about sales and customer engagement within the banking sector, with a clear path for career progression based on performance.