Based in Islamabad, this opportunity is with a stealth startup focused on helping brands gain visibility where buyers increasingly make decisions—through Google search and AI assistants such as ChatGPT, Perplexity, and Gemini. The company achieves this by creating genuinely valuable Reddit content that ranks highly on Google and is frequently cited by AI platforms. Their client portfolio includes companies in B2B SaaS, cybersecurity, martech, marketplaces, and gaming. Reddit is central to their strategy, and they are seeking a candidate with deep expertise in the platform to take full ownership of this channel.
Key Responsibilities
- Develop and execute a comprehensive Reddit content strategy that aligns with client goals and drives organic visibility.
- Create, publish, and manage high-quality Reddit posts that resonate with target communities and adhere to platform guidelines.
- Monitor Reddit trends, conversations, and emerging opportunities to keep content relevant and engaging.
- Collaborate closely with SEO and content teams to ensure Reddit content supports broader search and AI citation objectives.
- Analyze performance metrics to optimize content strategy and report on key results to stakeholders.
- Build and maintain strong relationships within Reddit communities to enhance brand credibility and trust.
- Stay updated on Reddit platform changes, policies, and best practices to ensure compliance and maximize impact.
Required Qualifications
- Proven experience managing Reddit accounts or communities with a strong track record of growing engagement and visibility.
- Deep understanding of Reddit’s culture, rules, and user behavior across various subreddits.
- Excellent written communication skills with the ability to craft authentic, useful, and compelling content.
- Familiarity with SEO principles and how Reddit content can influence search rankings and AI citations.
- Analytical mindset with experience using data to drive content decisions and measure success.
- Ability to work independently and take full ownership of the Reddit strategy and execution.
- Strong collaboration skills to work effectively with cross-functional teams including marketing, SEO, and client management.
Preferred Qualifications and Benefits
- Experience working with clients in B2B SaaS, cybersecurity, martech, marketplaces, or gaming sectors is highly desirable.
- Knowledge of AI assistants and how they source and cite content from platforms like Reddit.
- Opportunity to join a fast-growing stealth startup at the forefront of AI-driven marketing strategies.
- Work onsite in Islamabad with a dynamic and innovative team passionate about redefining brand discovery.
This role is ideal for someone who lives and breathes Reddit, understands its nuances, and is excited by the challenge of leveraging this unique platform to influence modern buyer journeys through search and AI.