Regional Sales Manager – Central Region

The Regional Sales Manager for the Central Region will play a pivotal role in driving sales growth and expanding market presence within the Foods, FMCG, and Manufacturing sectors. This position requires a strategic leader who can develop and implement effective sales strategies, strengthen distribution networks, and manage a high-performing sales team. The role involves close collaboration with supply chain, marketing, and production teams to ensure product availability and optimize market penetration. The ideal candidate will have extensive experience in regional sales management, a strong understanding of distribution channels, and the ability to identify new business opportunities for sustainable growth.

Key Responsibilities

Distribution Development: Expand and reinforce the distributor, dealer, and retail network across the Central Region to maximize market coverage and reach.

Sales Strategy & Growth: Formulate and execute regional sales plans aimed at achieving revenue, volume, market share, and profitability goals.

Market Expansion: Identify new markets, business opportunities, and potential distribution partners to support long-term growth objectives.

Sales Performance Management: Track sales performance by territory, monitor target achievements, evaluate team productivity, and assess distributor effectiveness.

Sales Forecasting & Planning: Prepare accurate monthly and quarterly sales forecasts, demand plans, and projections aligned with overall business targets.

Product Availability: Ensure consistent product availability, maintain distribution coverage, manage stock replenishment, and coordinate effectively with supply chain and production units.

Retail & Trade Execution: Enhance market penetration through improved outlet coverage, product visibility, merchandising, and execution of trade promotions.

Team Leadership & Training: Lead, mentor, and develop the regional sales team through regular field visits, performance evaluations, and structured training programs.

Distributor & Customer Management: Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts to boost business performance.

Market Intelligence: Monitor competitor activities, pricing strategies, market trends, customer feedback, and regional business dynamics to inform decision-making.

Reporting & Coordination: Ensure timely and accurate sales reporting, conduct target reviews, and collaborate with marketing, supply chain, finance, and production departments.

Required Qualifications

- Bachelor’s degree in Business Administration, Marketing, or a related field is mandatory; an MBA is preferred.

- 8 to 10 years of experience in FMCG sales, with a minimum of 5 years in a regional sales management role.

- Proven track record in regional sales management within the Foods, FMCG, or Manufacturing industries.

- Strong expertise in distribution management, channel development, and general trade operations.

- Demonstrated success in achieving sales targets, expanding market coverage, and enhancing distribution productivity.

- Experience in sales forecasting, demand planning, inventory coordination, and trade promotion execution.

- Excellent leadership, negotiation, analytical, and relationship management skills.

- Willingness to travel extensively throughout the assigned region as required.

Preferred Qualifications and Benefits

- Competitive market salary package.

- Annual leave encashment.

- Gratuity benefits as per company policy.

- Medical coverage in accordance with company policy.

- Two Eid bonuses annually as per company policy.

The position is based in Lahore, with work conducted primarily in person at the designated office location. Only candidates with relevant experience and qualifications will be considered for this opportunity.