Regional Sales Manager – FMCG

RichCorn, a leading name in the confectionery and snacks industry under Crystal Bite Pvt. Ltd., is seeking an experienced Regional Sales Manager to drive growth in Multan and the surrounding South Punjab markets. The ideal candidate will have a strong background in FMCG sales, particularly within confectionery and snacks, and possess deep knowledge of the local market dynamics. This role demands a proactive leader who can build and maintain distributor and retailer relationships, lead a sales team effectively, and consistently achieve ambitious sales targets.

Key Responsibilities

- Develop and implement regional sales strategies to meet and exceed monthly sales targets.
- Identify, appoint, and manage distributors while expanding retail coverage across the region.
- Lead and motivate sales officers and order bookers to enhance market execution and customer engagement.
- Ensure consistent product availability, maximize product visibility, and oversee effective in-store placement.
- Monitor sales performance metrics, manage stock levels, oversee payment recoveries, and keep track of competitor activities to maintain a competitive edge.

Required Qualifications

- A minimum of 5 to 6 years of sales experience in the FMCG sector, with a focus on confectionery and snacks.
- In-depth knowledge of the Multan and South Punjab markets, including established relationships with distributors and retailers.
- Proven ability to achieve sales targets and successfully expand distribution networks.
- Experience in recruiting, managing, and motivating field sales teams.
- Strong negotiation, planning, and leadership skills to drive team performance and business growth.

RichCorn is looking for a candidate who demonstrates ownership, remains actively engaged in the market, and can translate strategic plans into measurable business results. This is an excellent opportunity for a sales professional eager to contribute to a growing brand in a dynamic market.

Interested candidates are encouraged to apply through professional networking platforms by submitting their CV with the subject line “Regional Sales Manager – Multan.”