Regional Sales Manager – FMCG

RichCorn, a leading name in the confectionery and snacks industry under Crystal Bite Pvt. Ltd., is seeking an experienced Regional Sales Manager to lead and expand its business operations in Multan and the surrounding South Punjab markets. The ideal candidate will have a strong background in FMCG sales, particularly within confectionery and snacks, and possess deep market knowledge along with established relationships with distributors and retailers. This role demands a proactive professional who can drive sales growth, manage teams effectively, and ensure excellent market execution.

Key Responsibilities

- Develop and implement regional sales strategies to meet or exceed monthly sales targets.
- Identify, appoint, and manage distributors while expanding retail coverage across the region.
- Lead, motivate, and supervise sales officers and order bookers to enhance market penetration and execution.
- Ensure consistent product availability, maximize visibility, and optimize in-store placement to boost sales.
- Monitor sales performance, manage stock levels, oversee payment recoveries, and track competitor activities to maintain a competitive edge.

Required Qualifications

- A minimum of 5 to 6 years of sales experience in the FMCG sector, with a focus on confectionery and snacks.
- In-depth knowledge of the Multan and South Punjab markets, including well-established distributor and retailer networks.
- Proven ability to consistently achieve sales targets and successfully expand distribution channels.
- Experience in recruiting, managing, and motivating field sales teams to deliver results.
- Strong skills in negotiation, strategic planning, and team leadership.

RichCorn is looking for a candidate who demonstrates ownership, remains actively engaged in the market, and can translate strategic plans into measurable outcomes. This is an excellent opportunity for a driven sales professional to contribute to a growing brand and make a significant impact in a competitive FMCG environment.