RSP PPC MARKETER

Encoders is seeking a results-oriented RSP PPC Marketer with practical experience in paid advertising and lead generation. This full-time position is based on-site in Gulshan-e-Iqbal, Karachi, with working hours from 9:00 PM to 6:00 AM. The ideal candidate will have 1 to 2 years of relevant experience and a strong ability to plan, execute, and optimize pay-per-click campaigns to drive quality leads and improve conversion rates.

Key Responsibilities
- Plan, launch, and continuously optimize PPC campaigns to maximize performance.
- Manage Google Ads campaigns, including comprehensive keyword research and bid management.
- Generate high-quality leads and work towards improving overall conversion rates.
- Monitor campaign metrics such as budgets, cost-per-click (CPC), cost-per-acquisition (CPA), and return on investment (ROI).
- Analyze campaign data and prepare detailed performance reports for stakeholders.
- Conduct A/B testing on ads and landing pages to enhance campaign effectiveness.

Required Qualifications
- Proven hands-on experience managing Google Ads and PPC campaigns.
- Solid understanding of keyword research techniques, bidding strategies, and conversion tracking methods.
- Familiarity with Google Analytics and Google Tag Manager is advantageous.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Problem-solving mindset with the capability to optimize campaigns based on performance insights.

Candidates who are passionate about driving measurable results through performance marketing and thrive in a dynamic environment are encouraged to apply. This role offers the opportunity to work closely with a dedicated team focused on growth and innovation in digital advertising.

Work location for this role is strictly in-person at the Karachi office.