SaaS Content Writer

Cedar Financial is a leading international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar values agility and strategic thinking to deliver exceptional financial services that help clients achieve their goals. The company embraces change and continuously seeks new ways to improve, focusing on results rather than routine tasks.

We are seeking a skilled SaaS Content Writer to craft clear, engaging content that simplifies complex software, fintech, and B2B concepts. This role involves creating content across the entire marketing funnel, including SEO blog posts, thought leadership articles, product pages, case studies, email campaigns, and sales materials. The writer will collaborate closely with product, sales, and SEO teams to drive pipeline growth and product adoption.

Key Responsibilities

- Develop high-quality content for all funnel stages, such as blog posts, long-form guides, comparison pages, use-case articles, and product-focused content.
- Produce product marketing materials including product pages, feature announcements, release notes, landing pages, and onboarding/help-center content.
- Write clear and user-friendly microcopy for product interfaces, including CTAs, labels, tooltips, error messages, empty states, and onboarding flows.
- Transform customer briefs into compelling case studies that showcase challenges, solutions, and outcomes.
- Create sales enablement assets like whitepapers, eBooks, one-pagers, and battlecards to support the sales team.
- Craft copy for email nurture sequences, newsletters, product launch emails, and in-app messaging.
- Apply SEO best practices by integrating keyword research, search intent, on-page SEO, and internal linking to optimize content for search engines and AI answer platforms.
- Collaborate with subject matter experts from product, engineering, and compliance teams to produce accurate, benefit-driven copy tailored for B2B buyers.
- Maintain consistent brand voice, positioning, and messaging across all content channels.
- Repurpose long-form content into social media posts, LinkedIn articles, video scripts, and webinar outlines.
- Conduct thorough research on SaaS, fintech, and accounts receivable markets, competitors, and buyer personas, citing credible sources and adhering to compliance processes.
- Monitor content performance metrics such as traffic, engagement, conversions, and pipeline influence, using insights to refresh and improve existing assets.
- Utilize AI writing and research tools responsibly to enhance productivity while ensuring originality, factual accuracy, and human editing.

Required Qualifications

- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- Minimum of 3 years’ content writing experience, with at least 2 years focused on B2B SaaS, fintech, or technology sectors.
- Strong portfolio demonstrating published SaaS or B2B content, including blog posts, product pages, and case studies.
- Excellent English writing, editing, and storytelling skills with a clear, persuasive, and concise style.
- Ability to understand and explain complex software products to both technical and business audiences.
- Proficiency in SEO copywriting and familiarity with tools such as Google Search Console, Ahrefs or Semrush, and Surfer SEO or Clearscope.
- Experience with CMS platforms like WordPress, Webflow, or HubSpot, and collaboration tools such as Google Docs, Notion, Asana, or ClickUp.
- Strong organizational and time-management skills with the ability to handle multiple deadlines effectively.

Preferred Qualifications

- Knowledge of financial services, accounts receivable, collections, or payments.
- Familiarity with product-led growth (PLG), SaaS metrics (CAC, LTV, churn, MRR), and B2B buyer journeys.
- Experience in conversion copywriting, UX writing, or A/B testing.
- Experience using generative AI tools (e.g., ChatGPT, Claude, Jasper) within a structured editorial workflow.
- Basic design or multimedia skills, including Canva, Figma, or video scripting.

This role offers the opportunity to contribute to a dynamic, forward-thinking company where your content will directly impact brand authority, lead generation, and product adoption. If you are passionate about creating high-impact B2B content and thrive in a collaborative environment, this position at Cedar Financial could be an excellent fit.