Melina Pakistan is seeking a motivated and results-driven HORECA Sales Representative to join our expanding team based in Karachi. The ideal candidate will have hands-on experience in HORECA sales, a solid understanding of the café and beverage industry, and practical barista skills. This role offers an exciting opportunity to work closely with clients in the hospitality sector, helping to grow Melina’s presence in the market while developing your own professional skills.

Key Responsibilities:
- Develop and maintain strong relationships with clients in the HORECA sector, including cafés, restaurants, and hotels.
- Promote and sell Melina’s range of products, focusing on café beverages and related offerings.
- Utilize barista knowledge to effectively communicate product benefits and provide technical support to clients.
- Identify new business opportunities and contribute to sales growth within the assigned territory.
- Collaborate with the marketing and operations teams to ensure customer satisfaction and timely delivery of products.
- Provide regular sales reports and market feedback to management.

Required Qualifications:
- Proven experience in HORECA sales, preferably within the café or beverage industry.
- Strong barista skills and a good understanding of café beverages and preparation techniques.
- Excellent communication and interpersonal skills to build and maintain client relationships.
- Ability to work independently and manage time effectively within the Karachi region.
- Based in Karachi, with the ability to travel locally as required.

Preferred Qualifications and Benefits:
While not explicitly stated, candidates with additional knowledge of the FMCG sector or prior experience working with food and beverage brands will find this role advantageous. Joining Melina Pakistan means becoming part of a growing company with opportunities for career development and professional growth in a dynamic industry.

If you are passionate about sales and the café culture, and you meet the above criteria, we encourage you to apply and grow with Melina Pakistan. This is a great chance to contribute to a vibrant team and make a significant impact in the HORECA market.

Location: Karachi, Pakistan

For more information about the company, please visit our websites at www.melina.com.pk and www.haleemainternational.com.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
18 - 65 Years
Career Level:
Mid-Level
Maximum Experience:
5 Years
Apply Before:
Oct 04, 2026
Posting Date:
Sep 28, 2026

Haleema International

· 11-50 employees - Karachi

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