Radius Lab is a digital services company that supports service businesses in enhancing their sales, operations, and delivery through practical digital solutions. Their expertise spans digital marketing, SEO, website design and development, AI workflow consulting, automation, custom software, and systems integration. Currently, Radius Lab is seeking a Lead Generation Executive based in Pakistan to engage with prospective clients in the United States. This fully remote role requires working U.S. business hours, which corresponds to a night-shift schedule in Pakistan. The position involves proactive outbound outreach, including cold calling, email follow-ups, and maintaining disciplined communication to generate qualified leads.
Key Responsibilities
- Conduct research on U.S.-based companies to identify decision-makers and compile accurate prospect lists.
- Consistently make outbound and cold calls to introduce Radius Lab, manage initial objections, and qualify potential interest.
- Engage prospects through personalized emails, LinkedIn outreach, and coordinated follow-up sequences.
- Generate qualified opportunities related to digital marketing, SEO, website design and development, AI automation, custom software, and other business services.
- Ask insightful questions to understand prospects’ business needs, urgency, authority, budget, and suitability.
- Schedule discovery calls and ensure a thorough and accurate handoff to the sales team.
- Maintain clean and up-to-date CRM records, including call outcomes, contact details, follow-up dates, and next steps.
- Monitor outreach performance, analyze objections and conversion data, and contribute to improving messaging and targeting strategies.
- Comply with opt-out requests, data preferences, and relevant outreach regulations.
Required Qualifications
- Minimum of one year of experience in B2B lead generation, telesales, appointment setting, sales development, cold calling, or outbound business development.
- Professional fluency in English with strong speaking, listening, and writing skills suitable for engaging U.S. prospects.
- Proven confidence in making cold calls, handling rejection, managing objections, and following up consistently.
- Experience in generating leads or selling services related to digital marketing, SEO, website design/development, digital agencies, technology services, SaaS, or professional services.
- Proficiency with CRM systems such as HubSpot or similar platforms.
- Strong organizational skills, attention to detail, reliable follow-through, and the ability to work independently.
- Access to a reliable internet connection, professional calling equipment, and a quiet remote workspace.
Preferred Qualifications and Benefits
- Familiarity with LinkedIn Sales Navigator, prospect research tools, email sequencing software, or dialer systems is advantageous.
- This is a full-time independent contractor role, fully remote within Pakistan.
- Work schedule aligns with U.S. business hours, requiring night shifts in Pakistan.
- Compensation includes a competitive base salary plus performance-based commissions.
- Success in this role is measured by the quality of conversations, accurate lead handoffs, consistent follow-through, and continuous learning rather than volume of activity.
Radius Lab is committed to equal opportunity employment, making hiring decisions based on qualifications, experience, and business needs. Interested candidates are encouraged to apply through the official Radius Lab careers page.