Sales Development Representative

We are seeking a motivated Sales Development Representative & Appointment Setter to support the growth of a UK client base for a specialist cleaning and compliance company. This business serves commercial and property clients across the UK, offering services such as mould remediation, specialist and biohazard cleaning, commercial extract/ventilation cleaning, TR19-related compliance, and compliance documentation and certification. This is a proactive sales role focused on engaging prospects and setting appointments, rather than data entry or simple cold calling.

Key Responsibilities
- Book qualified appointments for the sales team, which is the primary performance indicator.
- Make a high volume of outbound calls to UK-based decision-makers, including business owners and facilities, property, estates, and operations managers. Engage in natural, consultative business conversations.
- Identify the appropriate decision-maker and ask discovery questions to understand their needs and upcoming requirements.
- Handle objections effectively to determine genuine sales opportunities.
- Qualify leads based on need, authority, timing, current provider, problem, and opportunity.
- Research and build targeted prospect lists using tools such as Apollo, LinkedIn, Google, company websites, directories, and existing lead lists.
- Focus on sectors including hospitality, care homes, healthcare, education, warehouses, factories, offices, property and facilities management, construction, and retail.
- Write personalized introductory and follow-up emails, managing email sequences within the sales platform.
- Connect and engage with decision-makers on LinkedIn to build relationships.
- Follow up consistently using a structured cadence (Day 1, 3, 5, 8, 14, then re-engagement).
- Accurately record every interaction in the CRM, including notes, objections, next actions, and follow-up dates.
- Confirm appointments, send confirmations, and follow up to minimize no-shows.
- Provide clear handovers to salespeople for each booked appointment.
- Report weekly on activity, results, and market intelligence such as objections, competitor information, pricing concerns, and sector responses.
- Contribute ideas to improve the sales process.
- Work towards daily targets of approximately 40-70 calls, 8-15+ meaningful conversations, 20-40 emails/follow-ups, and 1-3 qualified appointments, adjusted based on experience and working hours.

Required Qualifications
- Proven experience in B2B sales, particularly in cold calling and telephone sales.
- Demonstrated success in appointment setting and lead generation roles.
- Experience as an SDR, BDR, or in outbound sales positions.
- Proficiency in using CRM systems for tracking and managing sales activities.
- Excellent spoken and written English skills, with the ability to communicate professionally with UK businesses and senior decision-makers.
- Comfortable using email sequencing tools, LinkedIn, Google Workspace or Microsoft 365, spreadsheets, VoIP/dialler systems, calendars, and online meeting platforms.
- Experience with Apollo or similar sales engagement platforms is highly advantageous.
- Strong organizational skills, persistence, resilience, and a target-driven mindset.

Preferred Qualifications and Benefits
- Experience selling services related to commercial cleaning, facilities management, property services, construction, compliance, health & safety, building services, mould remediation, hospitality, or other B2B professional services is preferred.
- The role is fully remote, working UK business hours, with flexible options for full-time or part-time employment depending on business needs.
- Structured training is provided to support your success and development.
- There is clear potential for career progression from this role into more senior Sales Development Representative positions and eventually into Account Executive or Sales Executive roles.

This position offers an exciting opportunity to join a specialist company with a strong market presence and to develop your sales career in a dynamic and supportive environment.