Sales Development Representative

Primewave Group of Companies, based in Lahore, is a dynamic operations group supporting businesses across the United States, United Kingdom, and the Middle East. With specialized divisions in business process outsourcing, supply chain operations, lead generation, property management, customer support, and back-office services, Primewave empowers international companies to scale efficiently through dedicated offshore teams of over 150 professionals. The organization emphasizes high-performance teams and a culture of execution, aligning its operations with the standards of the markets it serves rather than traditional outsourcing models. Employees gain valuable international exposure and opportunities for growth, earning potential, and long-term career development. Primewave’s vision is to become Pakistan’s most recognized cross-border operations group by building sustainable operations and creating lasting opportunities.

This full-time, on-site Sales Development Representative role is based in Lahore. The primary focus of the role is to generate qualified leads, nurture prospects, and support the sales pipeline for international clients. The Sales Development Representative will engage in researching target markets, identifying key decision-makers, conducting outbound calls and emails, and scheduling discovery meetings for the sales team. Maintaining accurate records within CRM systems, following up on inbound inquiries, and collaborating closely with business development and operations teams to refine outreach strategies are also critical components of the role. The representative is expected to meet activity and performance targets while upholding Primewave’s values and delivering a professional, customer-centric experience.

Key Responsibilities
- Generate and qualify leads through targeted research and outreach efforts.
- Identify and engage decision-makers within target markets via outbound calls and emails.
- Schedule discovery meetings and coordinate with the sales team to advance prospects through the pipeline.
- Maintain accurate and up-to-date records in CRM systems to track all sales activities.
- Follow up promptly on inbound inquiries to maximize conversion opportunities.
- Collaborate with business development and operations teams to continuously improve outreach strategies.
- Meet or exceed established activity and performance targets consistently.
- Represent Primewave professionally, ensuring a customer-focused approach in all communications.

Required Qualifications
- Proven skills in inside sales and sales development to build and manage a qualified pipeline of prospects.
- Experience in lead generation and business development to identify new opportunities and support company growth.
- Strong communication skills, with the ability to engage prospects clearly and professionally across phone, email, and digital channels.
- Relevant experience in B2B sales or SDR/BDR roles, preferably working with international clients.
- Proficiency in CRM tools, sales engagement platforms, and basic productivity software.
- Ability to thrive in a target-driven environment with excellent time management and organizational skills.
- Fluency in English with confident verbal and written communication; additional language skills are advantageous.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.

Primewave offers a platform for professionals seeking international exposure and career growth within a high-performance, supportive environment. This role is ideal for candidates eager to contribute to a fast-growing cross-border operations group and develop their sales expertise in a global context.